WINNERS &
FINALISTS
2023
WINNERS
Congratulations to the 2023 IAB New Zealand Digital Advertising Awards winners in each of the five categories:
SALES AND
AD-OPERATIONS AWARDS
2023 AUDIO SALES EXCELLENCE
GOLD
TYSON JEMMETT
STUFF
2023 DISPLAY SALES EXCELLENCE
GOLD
PLACEMAKERS TRADIES FORECAST
MEL GRAHAM
METSERVICE
2023 DOOH SALES EXCELLENCE
GOLD
PROGRAMMATIC POWERBALL. IMAGINE!
JACK PLOWRIGHT
LUMO DIGITAL OUTDOOR
2023 SPONSORSHIP SALES EXCELLENCE
GOLD
TYSON JEMMETT
STUFF
2023 VIDEO SALES EXCELLENCE
GOLD
SUNNY SINGH
TVNZ
2023 JUNIOR AD OPERATIONS EXCELLENCE
GOLD
LARISSA WELFORD
GO MEDIA
2023 SENIOR AD OPERATIONS EXCELLENCE
GOLD
DAMIAN'S AD-VENTURES IN AD OPS EXCELLENCE
DAMIAN GOMEZ
HEARTS & SCIENCE
2023 TECHNICAL AD OPERATIONS EXCELLENCE
GOLD
LIAM COUPE - ENSURING THE FUTURE OF NZ'S RICHEST LOCAL FIRST-PARTY DATA SET
TRADE ME
CHANNEL EXCELLENCE AWARDS
2023 BEST USE OF AUDIO
GOLD
ASB 'LEVEL UP' PODCAST X ROVA
MEDIAWORKS - ROVA, ASB
MEDIAWORKS
2023 BEST USE OF DISPLAY
GOLD
FARM GENIE
TOGETHER, BALLANCE AGRI-NUTRIENTS
TOGETHER
2023 BEST USE OF DOOH
GOLD
REINVENTING THE HALF GRAPEFRUIT
MBM, LUMO DIGITAL OUTDOOR, HIVESTACK, LATCH, MERO
LUMO DIGITAL OUTDOOR
SILVER
THE WAREHOUSE - NIGEL'S NATIONAL CHRISTMAS TAKEOVER
OMD NEW ZEALAND, DDB
OMD NEW ZEALAND
2023 BEST USE OF GAMING
GOLD
MCDONALD’S REWARDS LOYALTY APP
OMD NEW ZEALAND
2023 BEST USE OF MOBILE
GOLD
KFC FINGER KICKIN' GOOD
RESTAURANT BRANDS NZ, STANLEY ST, CULTURE, PHD MEDIA, DRUM, METHOD DIGITAL
STANLEY ST
2023 BEST USE OF NATIVE
SILVER
HIJACKING THE WEATHER TO GET BOATIES TO PAY ATTENTION FOR MARITIME NZ
PHD AOTEAROA, METSERVICE
PHD AOTEAROA
2023 BEST USE OF SOCIAL
GOLD
FENZ 'YOU’RE COOKED'
MBM, FIRE AND EMERGENCY NEW ZEALAND
MBM
GOLD
SHARING THE AROHA OF TOURISM
TOGETHER, TOURISM INDUSTRY ASSOCIATION
TOGETHER
SILVER
WAKA KOTAHI 'SO YOU THINK YOU CAN DRIVE?'
MBM, WAKA KOTAHI
MBM
2023 BEST USE OF SPONSORSHIP
GOLD
NEWSCUBS
SPARK FOUNDRY, WARNER BROS. DISCOVERY, WESTPAC
SPARK FOUNDRY
SILVER
COOKS ON FIRE
OMD NEW ZEALAND, TVNZ
OMD NEW ZEALAND
SILVER
UNITING KIWIS TO FEEL SAFER ONLINE
HEARTS & SCIENCE
2023 BEST USE OF VIDEO
GOLD
SKINNY, GAMING THE SYSTEM
PHD AOTEAROA, COLENSO BBDO
PHD AOTEAROA
SILVER
AMPLIFYING TRADE ME’S VIDEO SHOP WINDOW
MBM, TRADE ME
MBM
SILVER
AN ARNOTT'S STATE OF MOOD
SPARK FOUNDRY, TVNZ, ARNOTT'S
SPARK FOUNDRY
CAMPAIGN EFFECTIVENESS AWARDS
2023 BEST BRAND CAMPAIGN
GOLD
FENZ 'YOU’RE COOKED'
MBM, FIRE AND EMERGENCY NEW ZEALAND
MBM
SILVER
THE STATE MISTAKE REPORT
PHD AOTEAROA, COLENSO BBDO
PHD AOTEAROA
2023 BEST CAMPAIGN ON A BUDGET
GOLD
ROOF ID
TOGETHER, COLORSTEEL
TOGETHER
2023 BEST CHARITY CAMPAIGN
SILVER
MOVEMBER - GETTING TRIM
DENTSU AOTEAROA
2023 BEST ECOMMERCE CAMPAIGN
GOLD
THE LOYALTY GROWTH GATEWAY
HEARTS & SCIENCE NZ
SILVER
COUNTDOWN - ONLINE SHOPPING
DENTSU AOTEAROA
2023 BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
GOLD
THE LOYALTY GROWTH GATEWAY
HEARTS & SCIENCE
SILVER
AN ARNOTT'S STATE OF MOOD
SPARK FOUNDRY, TVNZ, ARNOTT'S
SPARK FOUNDRY
SILVER
PREDICTING FINANCIAL NEEDS
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER
2023 BEST MULTI-CHANNEL INTEGRATION CAMPAIGN
GOLD
EXTINGUISHING FIRE DANGER
MBM, FIRE AND EMERGENCY NEW ZEALAND
MBM
SILVER
AMP INVESTARS
FCB, AMP
FCB
SILVER
TRASH TALKING - CHRISTCHURCH CITY COUNCIL RECYCLING
OMD NEW ZEALAND
2023 BEST PERFORMANCE CAMPAIGN
GOLD
ROOF ID
TOGETHER, COLORSTEEL
TOGETHER
SILVER
NOEL LEEMING - OMNICHANNEL SEARCH FOR ALL SHOPPING JOURNEYS
OMD NEW ZEALAND, GOOGLE
OMD NEW ZEALAND
DATA AND EFFECTIVENESS AWARDS
2023 BEST USE OF DATA: CAMPAIGN TARGETING
GOLD
ROOF ID
TOGETHER, COLORSTEEL
TOGETHER
SILVER
COUNTDOWN - ONLINE SHOPPING
DENTSU AOTEAROA
SILVER
FARM GENIE
TOGETHER, BALLANCE AGRI-NUTRIENTS
TOGETHER
2023 BEST USE OF DATA: CAMPAIGN MEASUREMENT AND OPTIMISATION
GOLD
MCDONALD'S MINDSET MATRIX
OMD NEW ZEALAND
2023 BEST USE OF PROGRAMMATIC
GOLD
FARM GENIE
TOGETHER, BALLANCE AGRI-NUTRIENTS
TOGETHER
GOLD
GREEN ACRES/HIRE-A-HUBBY - SELLING THE DREAM
DENTSU AOTEAROA
SILVER
TRASH TALKING - CHRISTCHURCH CITY COUNCIL RECYCLING
OMD NEW ZEALAND
2023 BEST USE OF SEM AND/OR SEO
GOLD
DELIVERING GOOD NIGHTS WITH SEARCH
HEARTS & SCIENCE
SILVER
EXTINGUISHING FIRE DANGER
MBM, FIRE AND EMERGENCY NEW ZEALAND
MBM
SILVER
THE LOYALTY GROWTH GATEWAY
HEARTS & SCIENCE
2023 BEST USE OF TECHNOLOGY
GOLD
ROOF ID
TOGETHER, COLORSTEEL
TOGETHER
SILVER
AMP INVESTARS
FCB, AMP
FCB
SILVER
RIDGE’S PROFOUND TALK GENERATOR
MBM, GRIFFIN'S
MBM
grand awards
2023 DIGITAL SALES EXCELLENCE (INDIVIDUAL)
GOLD
PUTTING HUMANS AT THE CENTRE OF A THRIVING AI POWERED ADVERTISING ECOSYSTEM
HANNAH WEIR
GOOGLE
2023 DIGITAL SALES EXCELLENCE (TEAM)
GOLD
NZME DIGITAL DIRECT TEAM
MATT FUSSELL
NZME
2023 DIGITAL PRODUCT OF THE YEAR
GOLD
TVNZ+ STREAM ON
TVNZ
2023 COUNCIL MEMBER OF THE YEAR
GOLD
KATE GRIGG
PUBLICIS MEDIA EXCHANGE
2023 EMERGING TALENT
GOLD
ELLA LIDDELL
TOGETHER
2023 SERVICE TO THE INDUSTRY
GOLD
PIONEER, STEWARD, AND MENTOR IN THE WORLD OF DIGITAL
RICHARD CONWAY
PURE SEO
2023 AGENCY OF THE YEAR
GOLD
EVOLVING DIGITAL, TOGETHER
TOGETHER
2023
FINALISTS
Congratulations to the 2023 IAB New Zealand Digital Advertising Awards finalists in each of the five categories:
SALES AND
AD-OPERATIONS AWARDS
2023 AUDIO SALES EXCELLENCE
TYSON JEMMETT
STUFF
2023 DISPLAY SALES EXCELLENCE
PLACEMAKERS TRADIES FORECAST
MEL GRAHAM
METSERVICE
2023 DOOH SALES EXCELLENCE
PROGRAMMATIC POWERBALL. IMAGINE!
JACK PLOWRIGHT
LUMO DIGITAL OUTDOOR
LOHNET WAUGH - OUR DOOH CHAMPION
MEDIAWORKS
2023 SPONSORSHIP SALES EXCELLENCE
PLACEMAKERS TRADIES FORECAST
MEL GRAHAM, KATHRYN BLACKMORE
METSERVICE
TYSON JEMMETT
STUFF
2023 VIDEO SALES EXCELLENCE
LAURA CRAIG
WARNER BROS. DISCOVERY
SUNNY SINGH
TVNZ
2023 JUNIOR AD OPERATIONS EXCELLENCE
CAMERON DAVIES
TVNZ
GEORGIA WILSON
TVNZ
KARANVEER RANDHAWA
TOGETHER
LARISSA WELFORD
GO MEDIA
SURENE SINGH - DIGITAL DYNAMO
MEDIAWORKS
TONI GLEASON - RISING STAR
NZME
2023 SENIOR AD OPERATIONS EXCELLENCE
DAMIAN'S AD-VENTURES IN AD OPS EXCELLENCE
DAMIAN GOMEZ
HEARTS & SCIENCE
GREG LOCKTON
NZME
JAMES PARK - DIGITAL NAVIGATOR
NZME
2023 TECHNICAL AD OPERATIONS EXCELLENCE
HAYLEY WOODS
GO MEDIA
JASON NOCKELS
NZME
JONATHAN ZHANG
TVNZ
LIAM COUPE - ENSURING THE FUTURE OF NZ'S RICHEST LOCAL FIRST-PARTY DATA SET
TRADE ME
CHANNEL EXCELLENCE AWARDS
2023 BEST USE OF AUDIO
ASB 'LEVEL UP' PODCAST X ROVA
MEDIAWORKS - ROVA, ASB
MEDIAWORKS
WILD SECRETS SEX.LIFE
LAUREN SIMPKINS, SARAH CATRAN, ANNABEL FERGUSON
NZME IHEART RADIO TEAM
2023 BEST USE OF DISPLAY
FARM GENIE
TOGETHER, BALLANCE AGRI-NUTRIENTS
TOGETHER
MINISTRY OF HEALTH / PUBLIC CONSULTATION PLAN - ACHIEVING PAE ORA
THE MEDIA LAB
2023 BEST USE OF DOOH
HITTING THE JACKPOT WITH OUR PDOOH POWERBALL SOLUTION
PHD MEDIA, LUMO DIGITAL OUTDOOR, DDB, LOTTO NZ
PHD MEDIA
NZ RUGBY - SUPER RUGBY PACIFIC
OMD NEW ZEALAND
REINVENTING THE HALF GRAPEFRUIT
MBM, LUMO DIGITAL OUTDOOR, HIVESTACK, LATCH, MERO
LUMO DIGITAL OUTDOOR
THE WAREHOUSE - NIGEL'S NATIONAL CHRISTMAS TAKEOVER
OMD NEW ZEALAND, DDB
OMD NEW ZEALAND
2023 BEST USE OF GAMING
MCDONALD’S REWARDS LOYALTY APP
OMD NEW ZEALAND
2023 BEST USE OF MOBILE
FUELLING BP FOOTFALL THROUGH MOBILE EXCELLENCE
MINDSHARE, WE ARE FRANK
MINDSHARE
KFC FINGER KICKIN' GOOD
RESTAURANT BRANDS NZ, STANLEY ST, CULTURE, PHD MEDIA, DRUM, METHOD DIGITAL
STANLEY ST
REINVENTING KFC SIX & SHOUT TO DRIVE LONG-TERM PROFITABLE GROWTH
PHD AOTEAROA, DRUM, STANLEY ST, METHOD, RESTAURANT BRANDS NEW ZEALAND
PHD AOTEAROA
THE WAREHOUSE GROUP: RED RABBIT AR EASTER
OMD NEW ZEALAND, META
OMD NEW ZEALAND
2023 BEST USE OF NATIVE
HIJACKING THE WEATHER TO GET BOATIES TO PAY ATTENTION FOR MARITIME NZ
PHD AOTEAROA, METSERVICE
PHD AOTEAROA
2023 BEST USE OF SOCIAL
FENZ 'YOU’RE COOKED'
MBM, FIRE AND EMERGENCY NEW ZEALAND
MBM
MINISTRY OF HEALTH / PUBLIC CONSULTATION PLAN - ACHIEVING PAE ORA
THE MEDIA LAB
SHARING THE AROHA OF TOURISM
TOGETHER, TOURISM INDUSTRY ASSOCIATION
TOGETHER
WAKA KOTAHI 'SO YOU THINK YOU CAN DRIVE?'
MBM, WAKA KOTAHI
MBM
WHAT DO DORITO’S AND JOHN KEY HAVE IN COMMON?
OMD NEW ZEALAND, FUSE
OMD NEW ZEALAND
2023 BEST USE OF SPONSORSHIP
COOKS ON FIRE
OMD NEW ZEALAND, TVNZ
OMD NEW ZEALAND
FINGER KICKIN' GOOD - KFC SUPER RUGBY SPONSORSHIP
RESTAURANT BRANDS NZ, STANLEY ST, CULTURE, PHD MEDIA, DRUM, METHOD DIGITAL
STANLEY ST
NEWSCUBS
SPARK FOUNDRY, WARNER BROS. DISCOVERY, WESTPAC
SPARK FOUNDRY
UNITING KIWIS TO FEEL SAFER ONLINE
HEARTS & SCIENCE
2023 BEST USE OF VIDEO
AMPLIFYING TRADE ME’S VIDEO SHOP WINDOW
MBM, TRADE ME
MBM
AN ARNOTT'S STATE OF MOOD
SPARK FOUNDRY, TVNZ, ARNOTT'S
SPARK FOUNDRY
EXTINGUISHING FIRE DANGER
MBM, FIRE AND EMERGENCY NEW ZEALAND
MBM
REAL NURSES
TOGETHER, TE WHATU ORA HEALTH NEW ZEALAND, TVNZ, CURATIVE
TOGETHER
SKINNY, GAMING THE SYSTEM
PHD AOTEAROA, COLENSO BBDO
PHD AOTEAROA
TVNZ - TE MATATINI
DENTSU AOTEAROA
CAMPAIGN EFFECTIVENESS AWARDS
2023 BEST BRAND CAMPAIGN
FENZ 'YOU’RE COOKED'
MBM, FIRE AND EMERGENCY NEW ZEALAND
MBM
NEWSCUBS
SPARK FOUNDRY, WARNER BROS. DISCOVERY, WESTPAC
SPARK FOUNDRY
THE STATE MISTAKE REPORT
PHD AOTEAROA, COLENSO BBDO
PHD AOTEAROA
2023 BEST CAMPAIGN ON A BUDGET
NEW WORLD WINE AWARDS 2022
SOCIALITES
ROOF ID
TOGETHER, COLORSTEEL
TOGETHER
WHITTAKERS GOOGLE TO GROCERY
MBM, WHITTAKERS
MBM
2023 BEST CHARITY CAMPAIGN
KIDSCAN 15 FOR 15
OMD NEW ZEALAND
MOVEMBER - GETTING TRIM
DENTSU AOTEAROA
2023 BEST ECOMMERCE CAMPAIGN
COUNTDOWN - ONLINE SHOPPING
DENTSU AOTEAROA
THE LOYALTY GROWTH GATEWAY
HEARTS & SCIENCE NZ
WHITTAKERS GOOGLE TO GROCERY
MBM, WHITTAKERS
MBM
2023 BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
AN ARNOTT'S STATE OF MOOD
SPARK FOUNDRY, TVNZ, ARNOTT'S
SPARK FOUNDRY
MINISTRY OF HEALTH / PUBLIC CONSULTATION PLAN - ACHIEVING PAE ORA
THE MEDIA LAB
POWERSWITCH | REASON: BEATING THE BIG BUDGETS
SAM HARRIS
REASON
PREDICTING FINANCIAL NEEDS
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER
THE LOYALTY GROWTH GATEWAY
HEARTS & SCIENCE
2023 BEST MULTI-CHANNEL INTEGRATION CAMPAIGN
AMP INVESTARS
FCB, AMP
FCB
EXTINGUISHING FIRE DANGER
MBM, FIRE AND EMERGENCY NEW ZEALAND
MBM
GREEN ACRES/HIRE-A-HUBBY - SELLING THE DREAM
DENTSU AOTEAROA
NEWSCUBS
SPARK FOUNDRY, WARNER BROS. DISCOVERY, WESTPAC
SPARK FOUNDRY
REINVENTING KFC SIX & SHOUT TO DRIVE LONG-TERM PROFITABLE GROWTH
PHD AOTEAROA, DRUM, STANLEY ST, METHOD, RESTAURANT BRANDS NEW ZEALAND
PHD AOTEAROA
TRASH TALKING - CHRISTCHURCH CITY COUNCIL RECYCLING
OMD NEW ZEALAND
2023 BEST PERFORMANCE CAMPAIGN
NOEL LEEMING - OMNICHANNEL SEARCH FOR ALL SHOPPING JOURNEYS
OMD NEW ZEALAND, GOOGLE
OMD NEW ZEALAND
ROOF ID
TOGETHER, COLORSTEEL
TOGETHER
SMART SEM: UNIVERSITY OF AUCKLAND'S ENROLLMENT SURGE THROUGH AI-POWERED STRATEGIES
ESSENCEMEDIACOM
DATA AND EFFECTIVENESS AWARDS
2023 BEST USE OF DATA: CAMPAIGN TARGETING
AN ARNOTT'S STATE OF MOOD
SPARK FOUNDRY, TVNZ, ARNOTT'S
SPARK FOUNDRY
AUCKLAND TRANSPORT: GETTING AUCKLANDERS ON BOARD
MBM, AUCKLAND TRANSPORT
MBM
COUNTDOWN - ONLINE SHOPPING
DENTSU AOTEAROA
FARM GENIE
TOGETHER, BALLANCE AGRI-NUTRIENTS
TOGETHER
PREDICTING FINANCIAL NEEDS
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER
ROOF ID
TOGETHER, COLORSTEEL
TOGETHER
TRASH TALKING - CHRISTCHURCH CITY COUNCIL RECYCLING
OMD NEW ZEALAND
2023 BEST USE OF DATA: CAMPAIGN MEASUREMENT AND OPTIMISATION
MCDONALD'S MINDSET MATRIX
OMD NEW ZEALAND
SHARING THE AROHA OF TOURISM
TOGETHER, TOURISM INDUSTRY ASSOCIATION
TOGETHER
2023 BEST USE OF PROGRAMMATIC
FARM GENIE
TOGETHER, BALLANCE AGRI-NUTRIENTS
TOGETHER
GREEN ACRES/HIRE-A-HUBBY - SELLING THE DREAM
DENTSU AOTEAROA
KIDSCAN 15 FOR 15
OMD NEW ZEALAND
REINVENTING THE HALF GRAPEFRUIT
MBM, LUMO DIGITAL OUTDOOR, HIVESTACK, LATCH, MOTION SICKNESS, MERO
LUMO DIGITAL OUTDOOR
TRASH TALKING - CHRISTCHURCH CITY COUNCIL RECYCLING
OMD NEW ZEALAND
YOUR Q TO BEAT THE ECONOMIC WINTER BLUES
MBM, HUMMGROUP
MBM
2023 BEST USE OF SEM AND/OR SEO
ACCEPT NO IMITATIONS: CLAIMING THE FIRST PAGE FOR PREZZY CARD
PURE SEO, PRABIN YONZON, LAUREN BEZUIDENHOUT
PURE SEO
BARGAIN CHEMIST: SCALING THE LONG TAIL OF SEO WITH A TOUCH OF AI
THOMAS FONDRAT, GREESHMA STANLY, BEDE FAHEY
OMD NEW ZEALAND
DELIVERING GOOD NIGHTS WITH SEARCH
HEARTS & SCIENCE
EXTINGUISHING FIRE DANGER
MBM, FIRE AND EMERGENCY NEW ZEALAND
MBM
THE LOYALTY GROWTH GATEWAY
HEARTS & SCIENCE
THIS IS WINNING WITH DATA - KIWIBANK LIFTS VALUE THROUGH HARNESSING FIRST PARTY INSIGHTS
OMD NEW ZEALAND, KIWIBANK
OMD NEW ZEALAND
2023 BEST USE OF TECHNOLOGY
AMP INVESTARS
FCB, AMP
FCB
GREEN ACRES/HIRE-A-HUBBY - SELLING THE DREAM
DENTSU AOTEAROA
RIDGE’S PROFOUND TALK GENERATOR
MBM, GRIFFIN'S
MBM
ROOF ID
TOGETHER, COLORSTEEL
TOGETHER
grand awards
2023 DIGITAL SALES EXCELLENCE (INDIVIDUAL)
PUTTING HUMANS AT THE CENTRE OF A THRIVING AI POWERED ADVERTISING ECOSYSTEM
HANNAH WEIR
GOOGLE
WINNING 49% MARKET SHARE IN 12 MONTHS
SANDRA SCOTT
VISTAR MEDIA
2023 DIGITAL SALES EXCELLENCE (TEAM)
GLOBAL CHALLENGERS, LOCAL HEART
TVNZ
NZME AGENCY TEAM
NZME
NZME DIGITAL DIRECT TEAM
MATT FUSSELL
NZME
WBD COMMERCIAL TEAM - DIGITAL TRANSFORMATION
WARNER BROS. DISCOVERY
2023 DIGITAL PRODUCT OF THE YEAR
DIGITAL DISPATCH AUTOMATION
JASON NOCKELS, STEPHEN GEAL
NZME
NZME PODCAST NETWORK - PRIME TIME
JAMES BUTCHER, SARAH CATRAN, IHEART RADIO AND THE NZME PODCAST NETWORK
NZME
TVNZ+ STREAM ON
TVNZ
2023 COUNCIL MEMBER OF THE YEAR
CONNECTING IDEAS AND PEOPLE: JAKE CALDER'S ROLE IN SHAPING THE IAB NEW ZEALAND PROGRAMMATIC COUNCIL
JAKE CALDER
OMD NEW ZEALAND
KATE GRIGG
PUBLICIS MEDIA EXCHANGE
2023 EMERGING TALENT
BELLA CORDWELL
REASON AGENCY
BRIAR HEER
REASON AGENCY
ELLA LIDDELL
TOGETHER
LAST WOMAN STANDING: KIM FALLEIRO
ACQUIRE DATA-DRIVEN ADVERTISING
THE OVER ACHIEVER AWARD - ZOLA PRENDEVILLE
MBM
WALKER ZHAO - FROM ADVERSITY TO ACHIEVEMENT
GROUPM NZ
2023 SERVICE TO THE INDUSTRY
PIONEER, STEWARD, AND MENTOR IN THE WORLD OF DIGITAL
RICHARD CONWAY
PURE SEO
2023 AGENCY OF THE YEAR
EVOLVING DIGITAL, TOGETHER
TOGETHER
HUMANS BEING HUMANS - OMD’S APPROACH TO DIGITAL IN 2023
OMD NEW ZEALAND
LEADING THE INDUSTRY IN DIGITAL ‘CONNECTIONS THAT MATTER’
HEARTS & SCIENCE NZ
MAKING THE LEAP INTO DIGITAL INNOVATION
PHD AOTEAROA
THINKING BEYOND: A NEW ERA FOR MBM
MBM
THOMPSON SPENCER GROUP
WENDY THOMPSON, MELANIE SPENCER
THOMPSON SPENCER GROUP
2022
winners
Congratulations to the 2022 IAB New Zealand Digital Advertising Awards winners in each of the five categories:
SALES AND AD-OPERATIONS AWARDS
2022 AUDIO SALES EXCELLENCE
GOLD
SARAH CATRAN
NZME PODCASTS
NZME
2022 DOOH SALES EXCELLENCE
GOLD
JACK PLOWRIGHT
SETTING DC-OOH ALIGHT TO KEEP KIWIS TOASTY, NOT TOAST
LUMO DIGITAL OUTDOOR
2022 SPONSORSHIP SALES EXCELLENCE
GOLD
JANE ORMSBY, LOANAN FRANCIS
SCROLL MEDIA GAVISCON HEALTHLINE.COM SPONSORSHIP
SCROLL MEDIA
2022 VIDEO SALES EXCELLENCE
GOLD
JESS FARROW
0.0 ADS THANKS TO HEINEKEN 0.0%
WARNER BROS. DISCOVERY
2022 JUNIOR AD-OPERATIONS EXCELLENCE
GOLD
PAULA KORUNIC
STUFF
2022 SENIOR AD-OPERATIONS EXCELLENCE
GOLD
CALEB WILLIAMS
STUFF
2022 DIGITAL EXCELLENCE (INDIVIDUAL)
GOLD
SHERIDAN STANLEY
WARNER BROS. DISCOVERY
2022 DIGITAL EXCELLENCE (TEAM)
GOLD
WARNER BROS. DISCOVERY SALES TEAM
WARNER BROS. DISCOVERY
CHANNEL EXCELLENCE AWARDS
2022 BEST USE OF AUDIO
GOLD
SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB
2022 BEST USE OF DISPLAY
SILVER
CUSTOM CONTEXTUAL
TOGETHER, VOLVO NEW ZEALAND, THE TRADE DESK, ORACLE
TOGETHER
SILVER
MINISTRY FOR PRIMARY INDUSTRIES/BIOSECURITY NZ – STOPPING THE SPREAD OF FRESHWATER PESTS
HEMISPHERE, MINISTRY FOR PRIMARY INDUSTRIES/BIOSECURITY NZ, FLASH GURU, ALAN COCHRANE ILLUSTRATION
HEMISPHERE
2022 BEST USE OF DOOH
GOLD
MASTERING GROWTH IN OUR CLIENT’S HOME COOKS’ CATEGORY
STANLEY ST, BRISCOES, VISTAR MEDIA
STANLEY ST
SILVER
MCDONALD’S – WHY THE CHICKEN CROSSED THE ROAD
OMD NEW ZEALAND, MCDONALD’S, OOH!MEDIA
OMD NEW ZEALAND
SILVER
SETTING DC-OOH ALIGHT TO KEEP KIWIS TOASTY, NOT TOAST
LUMO DIGITAL OUTDOOR, FIRE AND EMERGENCY NEW ZEALAND, HIVESTACK
LUMO DIGITAL OUTDOOR
SILVER
VOGEL'S VS VOGEL'S
MBM
2022 BEST USE OF MOBILE
SILVER
SUMMER SPARKLERS
TOGETHER, WENDY'S NEW ZEALAND
TOGETHER
2022 BEST USE OF NATIVE
GOLD
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
SILVER
TODAY'S WEATHER FORECAST IS FOR WILDFIRE PREVENTION
METSERVICE, FIRE AND EMERGENCY NEW ZEALAND
METSERVICE
2022 BEST USE OF SOCIAL
GOLD
FLEX FOR 1.5
TOGETHER, SPREP, AUGUSTO & ARCHER COMMUNICATION
TOGETHER
SILVER
BAKING FOR BETTER
MBM, DDB
MBM
SILVER
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
2022 BEST USE OF SPONSORSHIP
GOLD
SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB
SILVER
THE WAREHOUSE – THE COLLAB TO BEAT THE NEWS CYCLE
OMD NEW ZEALAND, FUSE, NZME, OOH!MEDIA, LUMO DIGITAL OUTDOOR, THE WAREHOUSE GROUP
OMD NEW ZEALAND
2022 BEST USE OF VIDEO
GOLD
SKY WINS GOLD AT THE TOKYO OLYMPICS
OMD NEW ZEALAND, DDB
OMD NEW ZEALAND
CAMPAIGN EFFECTIVENESS AWARDS
2022 BEST BRAND CAMPAIGN
SILVER
EDGE OF RELEVANCE
EUROPEAN MOTOR DISTRIBUTORS
FCB
SILVER
NORMALISING NOT KNOWING
TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER
2022 BEST CAMPAIGN ON A BUDGET
SILVER
SUMMER SPARKLERS
TOGETHER, WENDY'S NEW ZEALAND
TOGETHER
2022 BEST CHARITY CAMPAIGN
SILVER
DAVID'S UNUSABLES
SPECIAL GROUP, MOTOR NEURONE DISEASE NEW ZEALAND, THE POST OFFICE
SPECIAL GROUP
2022 BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
GOLD
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
SILVER
EDGE OF RELEVANCE
EUROPEAN MOTOR DISTRIBUTORS
FCB
2022 BEST MULTI-CHANNEL INTEGRATION CAMPAIGN
GOLD
NORMALISING NOT KNOWING
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER
SILVER
BAKING FOR BETTER
MBM, DDB
MBM
SILVER
MOVE WITH MERCURY
MERCURY
FCB
2022 BEST PERFORMANCE CAMPAIGN
GOLD
MOVE WITH MERCURY
MERCURY
FCB
SILVER
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
DATA AND EFFECTIVENESS AWARDS
2022 BEST USE OF DATA: CAMPAIGN TARGETING
GOLD
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
SILVER
MOVE WITH MERCURY
MERCURY
FCB
2022 BEST USE OF DATA: CAMPAIGN MEASUREMENT AND OPTIMISATION
SILVER
MOVE WITH MERCURY
MERCURY
FCB
2022 BEST USE OF PROGRAMMATIC
SILVER
KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU
2022 BEST USE OF SEM AND/OR SEO
GOLD
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
SILVER
CERTAINTY ENGINE MARKETING
COUNTDOWN
DENTSU
SILVER
PAK'NSAVE – SHOWING UP IN SHOPPING
KATIA DUCKER, VICTOR PEINADO
PHD NZ
2022 BEST USE OF TECHNOLOGY
GOLD
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
SILVER
CHAMPIONING SMALL BUSINESS BY GROWING BIG DATA
MBM
SILVER
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
grand awards
2022 DIGITAL PRODUCT OF THE YEAR
GOLD
NZME PODCAST NETWORK
JAMES BUTCHER, SARAH CATRAN, SAM COLLINS
NZME
2022 COUNCIL MEMBER OF THE YEAR
GOLD
JOHN FARRELL
STUFF
2022 EMERGING TALENT
GOLD
LAINE YEAGER
LIFE IN THE FAST LAINE
MBM
2022 SERVICE TO THE INDUSTRY
GOLD
JANE STANLEY
HEARTS & SCIENCE NZ
2022 AGENCY OF THE YEAR
GOLD
DRIVING DIGITAL GROWTH, TOGETHER
TOGETHER
2022 best in show
GOLD
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
2022
FINALISTS
Congratulations to the 2022 IAB New Zealand Digital Advertising Awards finalists in each of the five categories:
SALES AND AD-OPERATIONS AWARDS
2022 AUDIO SALES EXCELLENCE
SARAH CATRAN
NZME PODCASTS
NZME
TYSON JEMMETT
STUFF
2022 DOOH SALES EXCELLENCE
JACK PLOWRIGHT
SETTING DC-OOH ALIGHT TO KEEP KIWIS TOASTY, NOT TOAST
LUMO DIGITAL OUTDOOR
2022 SPONSORSHIP SALES EXCELLENCE
JANE ORMSBY, LOANAN FRANCIS
SCROLL MEDIA GAVISCON HEALTHLINE.COM SPONSORSHIP
SCROLL MEDIA
2022 VIDEO SALES EXCELLENCE
EBONY KITCHING
DO SOMETHING AUTUMN NEW ZEALAND – TOURISM NEW ZEALAND
VDX.TV
JESS FARROW
0.0 ADS THANKS TO HEINEKEN 0.0%
WARNER BROS. DISCOVERY
LAURA CRAIG
REBUILDING THE NEED FOR PREMIUM VIDEO
WARNER BROS. DISCOVERY
2022 JUNIOR AD-OPERATIONS EXCELLENCE
GAVIN WELLS
WARNER BROS. DISCOVERY
PAULA KORUNIC
STUFF
2022 SENIOR AD-OPERATIONS EXCELLENCE
CALEB WILLIAMS
STUFF
2022 DIGITAL EXCELLENCE (INDIVIDUAL)
SHERIDAN STANLEY
WARNER BROS. DISCOVERY
2022 DIGITAL EXCELLENCE (TEAM)
NZME AGENCY TEAM'S DIGITAL TRANSFORMATION
NZME
TVNZ DIGITAL TEAM
TVNZ
WARNER BROS. DISCOVERY SALES TEAM
WARNER BROS. DISCOVERY
CHANNEL EXCELLENCE AWARDS
2022 BEST USE OF AUDIO
iHEARTRADIO CHEMIST WAREHOUSE REMIX
NZME, STRATOSPHERE, CHEMIST WAREHOUSE
NZME
SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB
2022 BEST USE OF DISPLAY
CUSTOM CONTEXTUAL
TOGETHER, VOLVO NEW ZEALAND, THE TRADE DESK, ORACLE
TOGETHER
MINISTRY FOR PRIMARY INDUSTRIES/BIOSECURITY NZ – STOPPING THE SPREAD OF FRESHWATER PESTS
HEMISPHERE, MINISTRY FOR PRIMARY INDUSTRIES/BIOSECURITY NZ, FLASH GURU, ALAN COCHRANE ILLUSTRATION
HEMISPHERE
THE WAREHOUSE – ELEVATING E-COMMERCE WITH CONTEXT
OMD NEW ZEALAND, THE WAREHOUSE GROUP, STUFF NEW ZEALAND
OMD NEW ZEALAND
2022 BEST USE OF DOOH
MCDONALD’S – WHY THE CHICKEN CROSSED THE ROAD
OMD NEW ZEALAND, MCDONALD’S, OOH!MEDIA
OMD NEW ZEALAND
REAL-TIME MONEY QUESTIONS
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION, LUMO DIGITAL OUTDOOR, TVNZ
TOGETHER
MASTERING GROWTH IN OUR CLIENT’S HOME COOKS’ CATEGORY
STANLEY ST, BRISCOES, VISTAR MEDIA
STANLEY ST
SETTING DC-OOH ALIGHT TO KEEP KIWIS TOASTY, NOT TOAST
LUMO DIGITAL OUTDOOR, FIRE AND EMERGENCY NEW ZEALAND, HIVESTACK
LUMO DIGITAL OUTDOOR
VOGEL'S VS VOGEL'S
MBM
2022 BEST USE OF MOBILE
SUMMER SPARKLERS
TOGETHER, WENDY'S NEW ZEALAND
TOGETHER
2022 BEST USE OF NATIVE
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
TODAY'S WEATHER FORECAST IS FOR WILDFIRE PREVENTION
METSERVICE, FIRE AND EMERGENCY NEW ZEALAND
METSERVICE
2022 BEST USE OF SOCIAL
BAKING FOR BETTER
MBM, DDB
MBM
DECEIVE THE ICE CREAM THIEVES
MBM, BREAKOUT ROOM
MBM
DYNAMICALLY PERFECT IN EVERY WAY
MBM
FLEX FOR 1.5
TOGETHER, SPREP, AUGUSTO & ARCHER COMMUNICATION
TOGETHER
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
SKY WINS GOLD AT THE TOKYO OLYMPICS WITH VIDEO
OMD NEW ZEALAND, DDB, SKY TELEVISION
OMD NEW ZEALAND
THE POD OF LUXURY
MBM, BREAKOUT ROOM, JOHN PLIMMER, DUNCAN MUNRO
MBM
VOGEL'S VS VOGEL'S
MBM
WHITTOK
MBM, BREAKOUT ROOM, JOHN PLIMMER, DUNCAN MUNRO
MBM
2022 BEST USE OF SPONSORSHIP
KFC DELIVERING MOVIES
JONO JOSEPH, AMANDA PALENSKI
PHD NZ
SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB
THE WAREHOUSE – THE COLLAB TO BEAT THE NEWS CYCLE
OMD NEW ZEALAND, FUSE, NZME, OOH!MEDIA, LUMO DIGITAL OUTDOOR, THE WAREHOUSE GROUP
OMD NEW ZEALAND
2022 BEST USE OF VIDEO
NZME X ASB INVESTOR SERIES
NZME, DENTSU, ASB
NZME
SKY WINS GOLD AT THE TOKYO OLYMPICS
OMD NEW ZEALAND, DDB
OMD NEW ZEALAND
CAMPAIGN EFFECTIVENESS AWARDS
2022 BEST BRAND CAMPAIGN
BAKING FOR BETTER
MBM, DDB
MBM
EDGE OF RELEVANCE
EUROPEAN MOTOR DISTRIBUTORS
FCB
NORMALISING NOT KNOWING
TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER
PUTTING THE ‘AIR’ BACK INTO AIRPOINTS
DENTSU, AIR NEW ZEALAND
DENTSU
2022 BEST CAMPAIGN ON A BUDGET
DECEIVE THE ICE CREAM THIEVES
MBM, BREAKOUT ROOM
MBM
SUMMER SPARKLERS
TOGETHER, WENDY'S NEW ZEALAND
TOGETHER
THE WAREHOUSE – ELEVATING E-COMMERCE WITH CONTEXT
OMD NEW ZEALAND, STUFF NEW ZEALAND, THE WAREHOUSE GROUP
OMD NEW ZEALAND
2022 BEST CHARITY CAMPAIGN
DAVID'S UNUSABLES
SPECIAL GROUP, MOTOR NEURONE DISEASE NEW ZEALAND, THE POST OFFICE
SPECIAL GROUP
THREENOW X WESTPAC CHOPPER APPEAL
WARNER BROS. DISCOVERY, KNACK BY WBD, WESTPAC, SPARK FOUNDRY
WARNER BROS. DISCOVERY
2022 BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
EDGE OF RELEVANCE
EUROPEAN MOTOR DISTRIBUTORS
FCB
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
NEW ZEALAND MOUNTAIN SAFETY COUNCIL'S PLAN MY WALK – LAUNCHING A LIFE-SAVING APP
HEMISPHERE, NEW ZEALAND MOUNTAIN SAFETY COUNCIL, SOMAR DIGITAL
HEMISPHERE
VOGEL'S VS VOGEL'S
MBM
2022 BEST MULTI-CHANNEL INTEGRATION CAMPAIGN
BAKING FOR BETTER
MBM, DDB
MBM
BANKING MORE THAN NUMBERS
HEARTS & SCIENCE NZ, COLENSO NZ, BNZ
HEARTS & SCIENCE NZ
MOVE WITH MERCURY
MERCURY
FCB
NORMALISING NOT KNOWING
TOGETHER, TE ARA AHUNGA ORA RETIREMENT COMMISSION
TOGETHER
MASTERING GROWTH IN OUR CLIENT’S HOME COOKS’ CATEGORY
STANLEY ST, BRISCOES
STANLEY ST
THE EVERYTHING PROJECT
MBM, TBWA
MBM
THE FIGHT FOR DIGITAL WELLBEING
OMD NEW ZEALAND, TBWA, 2DEGREES
OMD NEW ZEALAND
THREENOW X WESTPAC CHOPPER APPEAL
WARNER BROS. DISCOVERY, KNACK BY WBD, WESTPAC, SPARK FOUNDRY
WARNER BROS. DISCOVERY
2022 BEST PERFORMANCE CAMPAIGN
CHAMPIONING SMALL BUSINESS BY GROWING BIG DATA
MBM
KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU
MOVE WITH MERCURY
MERCURY
FCB
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
DATA AND EFFECTIVENESS AWARDS
2022 BEST USE OF DATA: CAMPAIGN TARGETING
KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU
MOVE WITH MERCURY
MERCURY
FCB
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
PUTTING THE 'AIR' BACK INTO AIRPOINTS
DENTSU, AIR NEW ZEALAND
DENTSU
SUMMER SPARKLERS
TOGETHER, WENDY'S NEW ZEALAND
TOGETHER
2022 BEST USE OF DATA: CAMPAIGN MEASUREMENT AND OPTIMISATION
MOVE WITH MERCURY
MERCURY
FCB
2022 BEST USE OF PROGRAMMATIC
CUSTOM CONTEXTUAL
TOGETHER, VOLVO NEW ZEALAND, THE TRADE DESK, ORACLE
TOGETHER
KM3, THE POWER OF 3
DENTSU, KATHMANDU
DENTSU
2022 BEST USE OF SEM AND/OR SEO
CERTAINTY ENGINE MARKETING
COUNTDOWN
DENTSU
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
PAK'NSAVE – SHOWING UP IN SHOPPING
KATIA DUCKER, VICTOR PEINADO
PHD NZ
SEARCHING FOR A GOOD NIGHT
HEARTS & SCIENCE NZ, SPECIAL NZ, CONTACT ENERGY
HEARTS & SCIENCE NZ
VISUALISING THE SEARCH IN RESEARCH
MBM
2022 BEST USE OF TECHNOLOGY
CHAMPIONING SMALL BUSINESS BY GROWING BIG DATA
MBM
MOVING THE DIAL
FIRE AND EMERGENCY NEW ZEALAND
FCB
OWNING THE INTENT MOMENT
TOGETHER, AIA NEW ZEALAND
TOGETHER
SUMMER SPARKLERS
TOGETHER, WENDY'S NEW ZEALAND
TOGETHER
SURVIVE THE DRIVE
NEW ZEALAND POLICE
FCB
grand awards
2022 DIGITAL PRODUCT OF THE YEAR
NZME PODCAST NETWORK
JAMES BUTCHER, SARAH CATRAN, SAM COLLINS
NZME
SCROLL MEDIA
JANE ORMSBY, SCOTT HUGHES
SCROLL MEDIA
2022 COUNCIL MEMBER OF THE YEAR
CRAIG WHITAKER
GOOGLE
JOHN FARRELL
STUFF
RICHIE CULPH
MEDIAWORKS
2022 EMERGING TALENT
JOSHUA PARKS
TVNZ
LAINE YEAGER
LIFE IN THE FAST LAINE
MBM
STACEY MUIR
THE SOCIAL MEDIA SUPERSTAR
MBM
2022 SERVICE TO THE INDUSTRY
JANE ORMSBY
SCROLL MEDIA
JANE STANLEY
HEARTS & SCIENCE NZ
SURAJ BARNAWAL
QUIETLY TRANSFORMING THE NZ DIGITAL MEDIA INDUSTRY
TOGETHER
2022 AGENCY OF THE YEAR
DRIVING DIGITAL GROWTH, TOGETHER
TOGETHER
GROWING OUR EDGE
MBM
OMD SPARKING INNOVATION TO INSPIRE OUR CLIENTS AND TEAM
OMD NEW ZEALAND
SOCIALITES GROUP
SOCIALITES GROUP
2021 winners
Congratulations to the 2021 IAB New Zealand Digital Advertising Awards winners and finalists in each of the five categories:
SALES AND AD-OPERATIONS AWARDS
2021 DISPLAY SALES EXCELLENCE
SILVER
LAURA CRAIG
DISCOVERY NEW ZEALAND
IS PINEAPPLE ON PIZZA A CRIME?
2021 dooh sales excellence
GOLD
JOSH McWILLIAMS
LUMO DIGITAL OUTDOOR
2021 native SALES EXCELLENCE
SILVER
LUCY McDONALD
STUFF
2021 social SALES EXCELLENCE
GOLD
TAMA SEFUIVA, ANGELA TONG
FACEBOOK
HALLENSTEIN BROTHERS DISCOVERY COMMERCE
2021 sponsorship SALES EXCELLENCE
SILVER
LAURA CRAIG
DISCOVERY NEW ZEALAND
THREENOW - PIZZA HUT BRAVO BOX SET SPONSORSHIP
2021 video SALES EXCELLENCE
GOLD
SARAH O'CARROLL
VDX.TV
THE GREAT JOURNEYS OF NEW ZEALAND
2021 JUNIOR AD-OPERATIONS EXCELLENCE
GOLD
ROCHI VIDAL
DISCOVERY NEW ZEALAND
2021 SENIOR AD-OPERATIONS EXCELLENCE
GOLD
YANPENG ‘JONO’ ZHANG
SENIOR AD OPS
TVNZ
2021 DIGITAL EXCELLENCE (INDIVIDUAL)
GOLD
SKIPPER LOMIWES
TVNZ
2021 DIGITAL EXCELLENCE (TEAM)
GOLD
NZME DIGITAL
CHARLOTTE BELL, ANDY WYLIE, GREG LOCKTON
NZME
CHANNEL EXCELLENCE AWARDS
2021 BEST USE OF AUDIO
SILVER
CORONA SURF REPORTS
MATT TATTLE, SAJ PATEL, GRAHAM JAMES (ADSWIZZ), ALICE FRANKLIN (MEDIACOM), AMY MCKINNON (MEDIACOM), GEORGE COSLETT (MEDIACOM), RAY SCHULTZ (LION)
NZME
2021 BEST USE OF DISPLAY
GOLD
BEATING BANNER BLINDNESS
TOGETHER, JAGUAR LAND ROVER NEW ZEALAND
TOGETHER
SILVER
DYNAMICALLY DRIVING MAZDA SALES
MBM, MAZDA NZ
MBM
2021 BEST USE OF dooh
GOLD
ELECTORAL COMMISSION - VOTER CONCIERGE
FCB NEW ZEALAND, ELECTORAL COMMISSION
FCB NEW ZEALAND
SILVER
THE ROCK 2000 DYNAMIC DIGITAL OOH
MEDIAWORKS OUTDOOR, THE ROCK MARKETING
MEDIAWORKS
2021 BEST USE OF MOBILE
GOLD
DATANATOR
TOGETHER, WENDY’S
TOGETHER
SILVER
WESTPAC - RASHIES
FCB NEW ZEALAND, WESTPAC, METSERVICE
FCB NEW ZEALAND
2021 BEST USE OF NATIVE
SILVER
NZME X TOURISM AUSTRALIA
LLOYD AICKIN, MAGGIE CAMPBELL, ANNA LLOYD
NZME
2021 BEST USE OF SOCIAL
GOLD
GRIFFIN’S BIKKIE ELECTIONS
MBM, GRIFFIN’S FOOD COMPANY
MBM
SILVER
PAKnSAVE - INSTICKMAN
FCB NEW ZEALAND, PAKnSAVE
FCB NEW ZEALAND
SILVER
WATER SAFETY NEW ZEALAND - PERSONALISING DANGER
FCB NEW ZEALAND, WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND
2021 BEST USE OF SPONSORSHIP
GOLD
MERIDIAN AMPED
OMD/FUSE NEW ZEALAND
OMD NEW ZEALAND
SILVER
THE FOREVER PROJECT SPONSORSHIP
STUFF, THE WAREHOUSE, OMG
STUFF
SILVER
V-ENGERY - GAME CHANGER
OMD/FUSE NEW ZEALAND
OMD NEW ZEALAND
2021 BEST USE OF VIDEO
SILVER
AMERICA’S CUP WILLIAM WAIIRUA CONTENT SERIES
TVNZ, TOYOTA, STARCOM
TVNZ
CAMPAIGN EFFECTIVENESS AWARDS
2021 BEST BRAND CAMPAIGN
GOLD
MEDDLE IN THE NEW ZEALAND ELECTION
SPECIAL, EVERY KIWI VOTE COUNTS, POEM
SPECIAL GROUP
SILVER
DEFENDER: REIMAGINING AN ICON
TOGETHER, LAND ROVER NEW ZEALAND
TOGETHER
2021 BEST CAMPAIGN ON A BUDGET
GOLD
WATER SAFETY NEW ZEALAND - PERSONALISING DANGER
FCB NEW ZEALAND, WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND
SILVER
DATANATOR
TOGETHER, WENDY’S
TOGETHER
SILVER
MEDDLE IN THE NEW ZEALAND ELECTION
SPECIAL, EVERY KIWI VOTE COUNTS, POEM
SPECIAL GROUP
2021 BEST CHARITY CAMPAIGN
SILVER
MEDDLE IN THE NEW ZEALAND ELECTION
SPECIAL, EVERY KIWI VOTE COUNTS, POEM
SPECIAL GROUP
2021 BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
SILVER
AMP - HARD RESET
FCB NEW ZEALAND, AMP NEW ZEALAND
FCB NEW ZEALAND
2021 BEST MULTI-CHANNEL INTEGRATION CAMPAIGN
GOLD
DEFENDER: REIMAGINING AN ICON
TOGETHER, LAND ROVER NEW ZEALAND
TOGETHER
SILVER
TOURISM AUSTRALIA - THINK YOU KNOW AUSTRALIA? THINK AGAIN
LLOYD AICKIN, MAGGIE CAMPBELL, ANNA LLOYD, GRAHAM DOLAN, SARAH WILSON (FCB)
NZME
2021 BEST PERFORMANCE CAMPAIGN
GOLD
AMP - HARD RESET
FCB NEW ZEALAND, AMP NEW ZEALAND
FCB NEW ZEALAND
SILVER
COUNTDOWN - FROM MAILER TO THE FUTURE
DENTSU NEW ZEALAND, COUNTDOWN
DENTSU
SILVER
COUNTDOWN - THE MAGIC OF 3
DENTSU NEW ZEALAND, COUNTDOWN
DENTSU
DATA AND EFFECTIVENESS AWARDS
2021 BEST USE OF DATA - CAMPAIGN TARGETING
GOLD
ELECTORAL COMMISSION - VOTER CONCIERGE
FCB NEW ZEALAND, ELECTORAL COMMISSION
FCB NEW ZEALAND
SILVER
DATANATOR
TOGETHER, WENDY’S
TOGETHER
SILVER
MITRE 10 - FINDING FUTURE RENOVATORS TODAY
FCB NEW ZEALAND, MITRE 10
FCB NEW ZEALAND
2021 BEST USE OF DATA - CAMPAIGN MEASUREMENT AND OPTIMISATION
GOLD
TRADE ME MOTORS: GETTING UNDER THE HOOD OF CAR BUYER VALUE
MBM, TRADE ME
MBM
SILVER
AMP - HARD RESET
FCB NEW ZEALAND, AMP NEW ZEALAND
FCB NEW ZEALAND
2021 BEST USE OF PROGRAMMATIC
GOLD
MITRE 10 - FINDING FUTURE RENOVATORS TODAY
FCB NEW ZEALAND, MITRE 10
FCB NEW ZEALAND
SILVER
ELECTORAL COMMISSION - VOTER CONCIERGE
FCB NEW ZEALAND, ELECTORAL COMMISSION
FCB NEW ZEALAND
SILVER
PROBABILISTIC PROGRAMMATIC
TOGETHER, NZME, ROCKGAS
TOGETHER
2021 BEST USE OF SEM AND/OR SEO
GOLD
SEO WARS: THE TORTOISE AND THE HARES
PURE SEO
SILVER
REVOLUTIONISING THE TRADE ME SEARCH MONOLITH
MBM, TRADE ME
MBM
2021 BEST USE OF TECHNOLOGY
GOLD
ELECTORAL COMMISSION - VOTER CONCIERGE
FCB NEW ZEALAND, ELECTORAL COMMISSION
FCB NEW ZEALAND
SILVER
MITRE 10 - FINDING FUTURE RENOVATORS TODAY
FCB NEW ZEALAND, MITRE 10
FCB NEW ZEALAND
SILVER
NZME - THE NEW ZEALAND HERALD ‘KARMA’
RICHARD WRIGHT, ANDY WYLIE
NZME
grand awards
2021 DIGITAL PRODUCT OF THE YEAR
GOLD
D4 GOES TRANS-TASMAN
RICHARD POOK, BRAM STEVENS
DENTSU
2021 COUNCIL MEMBER OF THE YEAR
GOLD
GARY JOSEPH, MEDIACOM
DIGITAL EFFECTIVENESS COUNCIL
2021 EMERGING TALENT
GOLD
KATIE EDER
GROUPM
2021 SERVICE TO THE INDUSTRY
GOLD
RHYS HERON
Mi9
2021 AGENCY OF THE YEAR
GOLD
A ROLLERCOASTER YEAR: HOW A NEW AGENCY
STRATEGY DELIVERED MBM DIGITAL GROWTH
MBM
2021 best in show
GOLD
ELECTORAL COMMISSION – VOTER CONCIERGE
FCB NEW ZEALAND, ELECTORAL COMMISSION
FCB NEW ZEALAND
SALES AND AD-OPERATIONS AWARDS
2021 DISPLAY SALES EXCELLENCE
LAURA CRAIG
DISCOVERY NEW ZEALAND
IS PINEAPPLE ON PIZZA A CRIME?
2021 DOOH SALES EXCELLENCE
JACK PLOWRIGHT
LUMO DIGITAL OUTDOOR
JOSH McWILLIAMS
LUMO DIGITAL OUTDOOR
2021 NATIVE SALES EXCELLENCE
LUCY McDONALD
STUFF
2021 SOCIAL SALES EXCELLENCE
TAMA SEFUIVA, ANGELA TONG
FACEBOOK
HALLENSTEIN BROTHERS DISCOVERY COMMERCE
2021 SPONSORSHIP SALES EXCELLENCE
LAURA CRAIG
DISCOVERY NEW ZEALAND
THREENOW - PIZZA HUT BRAVO BOX SET SPONSORSHIP
2021 VIDEO SALES EXCELLENCE
SARAH O'CARROLL
VDX.TV
THE GREAT JOURNEYS OF NEW ZEALAND
2021 JUNIOR AD-OPERATIONS EXCELLENCE
DE SHAWN PELE - SAILING TOWARDS A BRIGHT FUTURE
DENTSU
GEORGIA MATHESON
NZME
ROCHI VIDAL
DISCOVERY NEW ZEALAND
2021 SENIOR AD-OPERATIONS EXCELLENCE
SARAH BARNETT
SENIOR IHEARTRADIO CAMPAIGN MANAGER
NZME
YANPENG ‘JONO’ ZHANG
SENIOR AD OPS
TVNZ
2021 DIGITAL EXCELLENCE (INDIVIDUAL)
ALASTAIR MERRETT
NZME
HOLLY SHEPHERD
DISCOVERY NEW ZEALAND
KATHRYN BLACKMORE
METSERVICE
SKIPPER LOMIWES
TVNZ
2021 DIGITAL EXCELLENCE (TEAM)
DISCOVERY DIGITAL SALES TEAM
STEPHEN OLD
DISCOVERY NEW ZEALAND
LITTLE BUT FIERCE!
LISA ISON
DIGITAL COMMONS
LUMO DIGITAL OUTDOOR
STACEY GATTSCHE, HAMISH SMITH
LUMO DIGITAL OUTDOOR
NZME DIGITAL
CHARLOTTE BELL, ANDY WYLIE, GREG LOCKTON
NZME
TVNZ SALES TEAM
VICTORIA KUM, SKIPPER LOMIWES
TVNZ
CHANNEL EXCELLENCE AWARDS
2021 BEST USE OF AUDIO
CORONA SURF REPORTS
MATT TATTLE, SAJ PATEL, GRAHAM JAMES (ADSWIZZ), ALICE FRANKLIN (MEDIACOM), AMY MCKINNON (MEDIACOM), GEORGE COSLETT (MEDIACOM), RAY SCHULTZ (LION)
NZME
2021 BEST USE OF DISPLAY
BEATING BANNER BLINDNESS
TOGETHER, JAGUAR LAND ROVER NEW ZEALAND
TOGETHER
DYNAMICALLY DRIVING MAZDA SALES
MBM, MAZDA NZ
MBM
2021 BEST USE OF DOOH
ELECTORAL COMMISSION - VOTER CONCIERGE
FCB NEW ZEALAND, ELECTORAL COMMISSION
FCB NEW ZEALAND
RANGE ROVER: LIGHTS ON
JAMES POLHILL, DAMON O’LEARY
HELLO
THE ROCK 2000 DYNAMIC DIGITAL OOH
MEDIAWORKS OUTDOOR, THE ROCK MARKETING
MEDIAWORKS
2021 BEST USE OF MOBILE
AA TRAVELLER - KIWI GEMS
CHRIS WATT, DAN REDMAN, STEVE KEATS
NZME
DATANATOR
TOGETHER, WENDY’S
TOGETHER
WESTPAC - RASHIES
FCB NEW ZEALAND, WESTPAC, METSERVICE
FCB NEW ZEALAND
2021 BEST USE OF NATIVE
MSN NZ EDITORIAL NATIVE ACCELERATES SUZUKI NEW ZEALAND
Mi9, GSL PROMOTUS
Mi9
NEWSHUB PARTNERSHIP WITH SURF LIFE SAVING NZ, TSB, KFC AND TOYOTA FINANCIAL SERVICES
PAULA ADAMS, CATHY O’SULLIVAN, KATE GRAHAM
DISCOVERY NEW ZEALAND
NZME X TOURISM AUSTRALIA
LLOYD AICKIN, MAGGIE CAMPBELL, ANNA LLOYD
NZME
2021 BEST USE OF SOCIAL
GRIFFIN’S BIKKIE ELECTIONS
MBM, GRIFFIN’S FOOD COMPANY
MBM
MEDDLE IN THE NEW ZEALAND ELECTION
SPECIAL, EVERY KIWI VOTE COUNTS, POEM
SPECIAL GROUP
NEON: FROM RIVALS TO ROOMMATES
OMD/FUSE NEW ZEALAND
OMD NEW ZEALAND
ORDERED FROM...HERE? - MCDONALD'S
OMD/FUSE NEW ZEALAND
OMD NEW ZEALAND
PAKnSAVE - INSTICKMAN
FCB NEW ZEALAND, PAKnSAVE
FCB NEW ZEALAND
PERIOD POWER
THE SOCIAL CLUB
SOCIALITES GROUP
THE GREATEST TRANS-TASMAN GET TOGETHER EVER!
MBM, BREAKOUT ROOM, WHITTAKER’S
MBM
TUI HARD SODA - DROP THE ACT
DENTSU NEW ZEALAND, DB BREWERIES
DENTSU
WATER SAFETY NEW ZEALAND - PERSONALISING DANGER
FCB NEW ZEALAND, WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND
2021 BEST USE OF SPONSORSHIP
MERIDIAN AMPED
OMD/FUSE NEW ZEALAND
OMD NEW ZEALAND
STIR YOUR CREATIVITY WITH BOMBAY SAPPHIRE
JESSICA PALMER (TVNZ), ALICE FRANKLIN (MEDIACOM), JENN MCKENZIE (LION)
TVNZ
THE FOREVER PROJECT SPONSORSHIP
STUFF, THE WAREHOUSE, OMG
STUFF
V ENERGY - GAME CHANGER
OMD/FUSE NEW ZEALAND
OMD NEW ZEALAND
2021 BEST USE OF VIDEO
AMERICA’S CUP WILLIAM WAIIRUA CONTENT SERIES
TVNZ, TOYOTA, STARCOM
TVNZ
CAMPAIGN EFFECTIVENESS AWARDS
2021 BEST BRAND CAMPAIGN
DEFENDER: REIMAGINING AN ICON
TOGETHER, LAND ROVER NEW ZEALAND
TOGETHER
MEDDLE IN THE NEW ZEALAND ELECTION
SPECIAL, EVERY KIWI VOTE COUNTS, POEM
SPECIAL GROUP
WESTPAC - RASHIES
FCB NEW ZEALAND, WESTPAC, METSERVICE
FCB NEW ZEALAND
2021 BEST CAMPAIGN ON A BUDGET
DATANATOR
TOGETHER, WENDY’S
TOGETHER
MEDDLE IN THE NEW ZEALAND ELECTION
SPECIAL, EVERY KIWI VOTE COUNTS, POEM
SPECIAL GROUP
THE MAORI PARTY: BELIEVE
ACQUIRE DATA DRIVEN ADVERTISING
WATER SAFETY NEW ZEALAND - PERSONALISING DANGER
FCB NEW ZEALAND, WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND
2021 BEST CHARITY CAMPAIGN
MEDDLE IN THE NEW ZEALAND ELECTION
SPECIAL, EVERY KIWI VOTE COUNTS, POEM
SPECIAL GROUP
2021 BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
AMP - HARD RESET
FCB NEW ZEALAND, AMP NEW ZEALAND
FCB NEW ZEALAND
2021 BEST MULTI-CHANNEL INTEGRATION CAMPAIGN
DEFENDER: REIMAGINING AN ICON
TOGETHER, LAND ROVER NEW ZEALAND
TOGETHER
PEPSI NO SUGARS GIVEN
OMD/FUSE NEW ZEALAND
OMD NEW ZEALAND
TOURISM AUSTRALIA - THINK YOU KNOW AUSTRALIA? THINK AGAIN
LLOYD AICKIN, MAGGIE CAMPBELL, ANNA LLOYD, GRAHAM DOLAN, SARAH WILSON (FCB)
NZME
WAKA KOTAHI NZ TRANSPORT AGENCY - RIDDEN
KATE OLDFIELD (WAKA KOTAHI), NIKKI GATES (WAKA KOTAHI), DAVID LISTER (FUSE), REBECCA KERMANI (FUSE), MELISSA FALCONER (OMD), KIRSTEN CHIN (OMD), BEN SULLIVAN (NZME), SUSANA LEITAO (NZME), THE NZME WELLINGTON AGENCY TEAM
NZME
2021 BEST PERFORMANCE CAMPAIGN
AMP - HARD RESET
FCB NEW ZEALAND, AMP NEW ZEALAND
FCB NEW ZEALAND
COUNTDOWN - FROM MAILER TO THE FUTURE
DENTSU NEW ZEALAND, COUNTDOWN
DENTSU
COUNTDOWN - THE MAGIC OF 3
DENTSU NEW ZEALAND, COUNTDOWN
DENTSU
DATA AND EFFECTIVENESS AWARDS
2021 BEST USE OF DATA - CAMPAIGN TARGETING
COUNTDOWN - THE MAGIC OF 3
DENTSU NEW ZEALAND, COUNTDOWN
DENTSU
DATANATOR
TOGETHER, WENDY’S
TOGETHER
ELECTORAL COMMISSION - VOTER CONCIERGE
FCB NEW ZEALAND, ELECTORAL COMMISSION
FCB NEW ZEALAND
MITRE 10 - FINDING FUTURE RENOVATORS TODAY
FCB NEW ZEALAND, MITRE 10
FCB NEW ZEALAND
PROBABILISTIC PROGRAMMATIC
TOGETHER, NZME, ROCKGAS
TOGETHER
WATER SAFETY NEW ZEALAND - PERSONALISING DANGER
FCB NEW ZEALAND, WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND
2021 BEST USE OF DATA - CAMPAIGN MEASUREMENT AND OPTIMISATION
AMP - HARD RESET
FCB NEW ZEALAND, AMP NEW ZEALAND
FCB NEW ZEALAND
ATTENTION TIME: THE NEXT GENERATION FOR MEASUREMENT AND OPTIMISATION
MICHAEL BUHAGIAR, ZANE FURTADO (ACQUIRE DATA DRIVEN ADVERTISING)
PLAYGROUND XYZ
TRADE ME MOTORS: GETTING UNDER THE HOOD OF CAR BUYER VALUE
MBM, TRADE ME
MBM
2021 BEST USE OF PROGRAMMATIC
BEATING BANNER BLINDNESS
TOGETHER, JAGUAR LAND ROVER NEW ZEALAND
TOGETHER
ELECTORAL COMMISSION - VOTER CONCIERGE
FCB NEW ZEALAND, ELECTORAL COMMISSION
FCB NEW ZEALAND
MITRE 10 - FINDING FUTURE RENOVATORS TODAY
FCB NEW ZEALAND, MITRE 10
FCB NEW ZEALAND
PROBABILISTIC PROGRAMMATIC
TOGETHER, NZME, ROCKGAS
TOGETHER
WHOSE LINE IS IT ANYWAY?
ACQUIRE DATA DRIVEN ADVERTISING
2021 BEST USE OF SEM AND/OR SEO
AIN’T NO TOWER HIGH ENOUGH - AI AND HUMAN SMARTS CONQUER THE VOLUME VS. VALUE CONUNDRUM
MBM, TOWER INSURANCE
MBM
BEFORE AND AFTER: THE INSANE ROAS FOR RAW ESSENTIALS
PURE SEO
COUNTDOWN - CHRISTMAS SEARCH
DENTSU NEW ZEALAND, COUNTDOWN
DENTSU
REVOLUTIONISING THE TRADE ME SEARCH MONOLITH
MBM, TRADE ME
MBM
SEO WARS: THE TORTOISE AND THE HARES
PURE SEO
2021 BEST USE OF TECHNOLOGY
ELECTORAL COMMISSION - VOTER CONCIERGE
FCB NEW ZEALAND, ELECTORAL COMMISSION
FCB NEW ZEALAND
MITRE 10 - FINDING FUTURE RENOVATORS TODAY
FCB NEW ZEALAND, MITRE 10
FCB NEW ZEALAND
NZME - THE NEW ZEALAND HERALD ‘KARMA’
RICHARD WRIGHT, ANDY WYLIE
NZME
grand awards
2021 DIGITAL PRODUCT OF THE YEAR
ADMERCHANT BY ADTREK
ADTREK, STEVE DAVIES
ELECTRIC ART
D4 GOES TRANS-TASMAN
RICHARD POOK, BRAM STEVENS
DENTSU
2021 COUNCIL MEMBER OF THE YEAR
GARY JOSEPH, MEDIACOM
DIGITAL EFFECTIVENESS COUNCIL
SARAH O'CARROLL, VDX.TV
DIGITAL EFFECTIVENESS COUNCIL
2021 EMERGING TALENT
ANA MAYKOT
DISCOVERY NEW ZEALAND
EDWARD GOULD
OMD NEW ZEALAND
KATE KIM
PROGRAMMATIC EXECUTIVE, TVNZ
KATIE EDER
GROUPM
MIKSHU PATEL: THE IMPLEMENTATION ASSASSIN
MBM
OUR SOCIAL GOAL-GETTER: SHEUK-YEENG TAN
MBM
THOMASINA FERRALL
STRIVING FOR KICK ASS WORK, MBM
2021 SERVICE TO THE INDUSTRY
MICHAEL BUHAGIAR
PLAYGROUND XYZ
RHYS HERON
Mi9
SURAJ BARNAWAL
TOGETHER
WENDY THOMPSON
SOCIALITES GROUP
2021 AGENCY OF THE YEAR
A ROLLERCOASTER YEAR: HOW A NEW AGENCY STRATEGY DELIVERED MBM DIGITAL GROWTH
MBM
SOCIALITES GROUP
SOCIALITES GROUP
THE TOTAL PACKAGE
FCB MEDIA
TRANSFORMING THE INDUSTRY, TOGETHER
TOGETHER
2020 winners
Congratulations to last year’s IAB New Zealand Digital Advertising Awards winners and finalists for 2020 in each of the five categories:
SALES AND AD-OPERATIONS AWARDS
2020 AUDIO SALES EXCELLENCE
MONIQUE PIERCE
‘PUSH THE BOAT OUT’ - COASTGUARD NZ
MEDIAWORKS
2020 DISPLAY SALES EXCELLENCE
METSERVICE INTEGRATED CAMPAIGN FOR MERIDIAN AND OMD
MEL GRAHAM
2020 NATIVE SALES EXCELLENCE
LLOYD AICKIN
NZME
2020 SEARCH SALES EXCELLENCE
GLOBAL BEST PRACTICE SEARCH WITH HARMONEY TRANSFORMS ITS BUSINESS
MARK JACKSON
2020 VIDEO SALES EXCELLENCE
JAMES ROGAL
100 WAYS WITH COLORADO - HOLDEN
MEDIAWORKS
2020 JUNIOR AD-OPERATIONS EXCELLENCE
ANA MAYKOT
DIGITAL AGENCY PROJECT MANAGER
MEDIAWORKS
2020 SENIOR AD-OPERATIONS EXCELLENCE
KAITLIN MOELLER
ADVERTISING MANAGER
THIS SIDE UP - SENIOR AD OPS MASTER CLASS
2020 DIGITAL EXCELLENCE (INDIVIDUAL)
SIMON LAIRD
GOOGLE
2020 DIGITAL EXCELLENCE (TEAM)
MEDIAWORKS DIGITAL SALES TEAM
STEPHEN OLD, MATT FUSSELL AND TEAM
MEDIAWORKS
CHANNEL EXCELLENCE AWARDS
2020 BEST USE OF AUDIO
HEWLETT PACKARD - BUSINESS CLASS
NZME AND DRUM
2020 BEST USE OF DISPLAY
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME AND TRADE ME
2020 BEST USE OF DIGITAL OUT OF HOME
OUTDOOR ADVERTISING FOR THE DIGITAL AGE
RICHARD POOK, DENTSU
BRAM STEVENS, DENTSU
2020 BEST USE OF MOBILE
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION
2020 BEST USE OF NATIVE
CHORUS - PROJECT CONNECT
NZME
FCB NEW ZEALAND
2020 BEST USE OF SOCIAL
NZTA - WAKA KOTAHI - THE UNSAID
OMD/FUSE NEW ZEALAND
CLEMENGER BBDO
ANNALECT NEW ZEALAND
2020 BEST USE OF SPONSORSHIP
NEWSHUB RUGBY WORLD CUP EDITORIAL COVERAGE SPONSORSHIP - SUZUKI
KATE GRAHAM
MEDIAWORKS
2020 BEST USE OF VIDEO
SKINNY UNLIMITED
PHD NEW ZEALAND
SKINNY MOBILE
TVNZ
CAMPAIGN EFFECTIVENESS AWARDS
2020 BEST BRAND CAMPAIGN
TAKING SMALL STEPS
AIA NEW ZEALAND AND TOGETHER
BULLFROG
ANTHEM
2020 BEST CAMPAIGN ON A BUDGET
FINDING THE PERFECT MATCH
TOGETHER
FIRST GAS
2020 BEST CHARITY CAMPAIGN
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION
2020 BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND
2020 BEST MULTI-CHANNEL INTEGRATION CAMPAIGN
BAT FOR YOUR CAP
PHD NEW ZEALAND
ANZ
2020 BEST PERFORMANCE CAMPAIGN
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME AND TRADE ME
DATA AND EFFECTIVENESS AWARDS
2020 BEST USE OF DATA - CAMPAIGN TARGETING
TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD
2020 BEST USE OF DATA - CAMPAIGN MEASUREMENT AND OPTIMISATION
THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS
OMG NEW ZEALAND
2020 BEST USE OF PROGRAMMATIC
INSURING TOWER’S PROGRAMMATIC SUCCESS
MBM
TOWER INSURANCE NZ
2020 BEST USE OF SEM AND/OR SEO
LETTING YOUR FINGERS DO THE TALKING
NICK SADLER
PHD NEW ZEALAND
GENESIS
2020 BEST USE OF TECHNOLOGY
TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD
grand awards
2020 DIGITAL PRODUCT OF THE YEAR
SUPERCHARGING TVNZ ON DEMAND
BEN FISHER, EMILY HUNT
SALLY FALCONER
2020 DIGITAL START-UP OF THE YEAR
REWARDHUB
MICHAEL FUYALA
REWARDHUB
2020 COUNCIL MEMBER OF THE YEAR
NIKHIL ELAYAT
STANLEY ST.
2020 EMERGING TALENT
DIELLE RODRIGUES
MBM
2020 SERVICE TO THE INDUSTRY
JAMES BUTCHER
FCB NEW ZEALAND
2020 AGENCY OF THE YEAR
MBM: DIGITALLY DELIVERING OUR MOST SUCCESSFUL YEAR YET
MBM
2020 BEST IN SHOW
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION
SALES AND
AD-OPERATIONS AWARDS
2020 AUDIO SALES EXCELLENCE
MONIQUE PIERCE
‘PUSH THE BOAT OUT’ - COASTGUARD NZ
MEDIAWORKS
2020 DISPLAY SALES EXCELLENCE
JANE ORMSBY, VINAY SHRIYAN
SCROLL MEDIA
METSERVICE INTEGRATED CAMPAIGN FOR MERIDIAN AND OMD
MEL GRAHAM
2020 NATIVE SALES EXCELLENCE
LLOYD AICKIN
NZME
2020 SEARCH SALES EXCELLENCE
GLOBAL BEST PRACTICE SEARCH WITH HARMONEY TRANSFORMS ITS BUSINESS
MARK JACKSON
2020 VIDEO SALES EXCELLENCE
JAMES ROGAL
100 WAYS WITH COLORADO, HOLDEN
MEDIAWORKS
TASH JUDSON
BNZ + VDX.TV = COMMONSENSE
VDX.TV
2020 JUNIOR AD-OPERATIONS EXCELLENCE
ANA MAYKOT, DIGITAL AGENCY PROJECT MANAGER
MEDIAWORKS
DENZEL ROTH, PROGRAMMATIC SPECIALIST
TVNZ
NATASHA AHMED, DIGITAL INTEGRATION PROJECT MANAGER
MEDIAWORKS
2020 SENIOR AD-OPERATIONS EXCELLENCE
CHARLOTTE STARTIN, SENIOR DIGITAL CAMPAIGN SPECIALIST
NZME
KAITLIN MOELLER, ADVERTISING MANAGER
THIS SIDE UP - SENIOR AD OPS MASTER CLASS
YAO SUN, AD OPERATIONS DIRECTOR
OMD NEW ZEALAND
2020 DIGITAL EXCELLENCE (INDIVIDUAL)
EMILY HUNT
TVNZ
SIMON LAIRD
GOOGLE
TASH JUDSON
VDX.TV
2020 DIGITAL EXCELLENCE (TEAM)
MEDIAWORKS DIGITAL SALES TEAM
STEPHEN OLD, MATT FUSSELL AND TEAM
MEDIAWORKS
CHANNEL EXCELLENCE AWARDS
2020 BEST USE OF AUDIO
HEWLETT PACKARD - BUSINESS CLASS
NZME AND DRUM
TUBORG TURNUP
NZME AND IKON
2020 BEST USE OF DISPLAY
ATEED: LAUNCHING A TRULY DYNAMIC ELEMENTAL AKL
MBM
FEDERATION.
ATEED
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME AND TRADE ME
MERIDIAN ENERGY - HACKING THE WEATHER CHAT
OMD NEW ZEALAND
BARNES CATMUR & FRIENDS DENTSU
2020 BEST USE OF DOOH
MERIDIAN ENERGY - HACKING THE WEATHER CHAT
OMD NEW ZEALAND
BARNES CATMUR & FRIENDS DENTSU
OUTDOOR ADVERTISING FOR THE DIGITAL AGE
RICHARD POOK, DENTSU
BRAM STEVENS, DENTSU
2020 BEST USE OF MOBILE
BAT FOR YOUR CAP
PHD NEW ZEALAND
ANZ
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION
MCDONALD’S - BATTLE OF THE BURGERS
OMD NEW ZEALAND
TRACK
DDB
2020 BEST USE OF NATIVE
CHORUS - PROJECT CONNECT
NZME
FCB NEW ZEALAND
NEWSHUB AND THE PROPERTY APPRENTICE
JULIET MCGHIE
KATE GRAHAM
MEDIAWORKS
VERIZON MEDIA FOR VODAFONE
TOM ADAMSON
VERIZON MEDIA
2020 BEST USE OF SOCIAL
GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND
NZTA - WAKA KOTAHI - THE UNSAID
OMD/FUSE NEW ZEALAND
CLEMENGER BBDO
ANNALECT NEW ZEALAND
PREDICTING DUMB
WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND
2020 BEST USE OF SPONSORSHIP
NEWSHUB RUGBY WORLD CUP EDITORIAL COVERAGE SPONSORSHIP - SUZUKI
KATE GRAHAM
MEDIAWORKS
2020 BEST USE OF VIDEO
DB EXPORT - I’M DRINKING IT FOR YOU
DENTSU
COLENSO
DRUM
SKINNY UNLIMITED
PHD NEW ZEALAND
SKINNY MOBILE
TVNZ
CAMPAIGN EFFECTIVENESS AWARDS
2020 BEST BRAND CAMPAIGN
DB EXPORT - I’M DRINKING IT FOR YOU
DENTSU
COLENSO
DRUM
GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND
TAKING SMALL STEPS
AIA NEW ZEALAND AND TOGETHER
BULLFROG
ANTHEM
2020 BEST CAMPAIGN ON A BUDGET
FINDING THE PERFECT MATCH
TOGETHER
FIRST GAS
THIS SIDE UP - RECORD SALES SPRING CAMPAIGN FOR KINGS PLANT BARN ON A BUDGET
STEVE CROWE
ANDREW CROWE
KAITLIN MOELLER
2020 BEST CHARITY CAMPAIGN
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION
PREDICTING DUMB
WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND
Z ENERGY’S GOOD IN THE HOOD
MBM
Z ENERGY
2020 BEST USE OF INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND
2020 BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN
BAT FOR YOUR CAP
PHD NEW ZEALAND
ANZ
MERIDIAN ENERGY - HACKING THE WEATHER CHAT
OMD NEW ZEALAND
BARNES CATMUR & FRIENDS DENTSU
TAKING SMALL STEPS
AIA NEW ZEALAND AND TOGETHER
BULLFROG
ANTHEM
2020 BEST PERFORMANCE CAMPAIGN
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME AND TRADE ME
VERIZON MEDIA FOR LIQUORLAND
TOM ADAMSON
VERIZON MEDIA
DATA AND EFFECTIVENESS AWARDS
2020 BEST USE OF DATA - CAMPAIGN TARGETING
TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME AND TRADE ME
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION
2020 BEST USE OF DATA - CAMPAIGN MEASUREMENT AND OPTIMISATION
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME AND TRADE ME
THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS
OMG NEW ZEALAND
THE WAREHOUSE GROUP
ESTABLISHING THE COMMAND CENTRE
OMG NEW ZEALAND
2020 BEST USE OF PROGRAMMATIC
INSURING TOWER’S PROGRAMMATIC SUCCESS
MBM
TOWER INSURANCE NZ
SUPPLY PATH JIGSAW
ACQUIRE - DATA DRIVEN MARKETING
THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS
OMG NEW ZEALAND
2020 BEST USE OF SEM AND/OR SEO
BUILDING A MOBILE POWERSHOP
MBM
POWERSHOP
LETTING YOUR FINGERS DO THE TALKING
NICK SADLER, PHD NEW ZEALAND
GENESIS
OPTIMISING TO LIFETIME PROFIT
CHEYENNE WELHAM, PHD NEW ZEALAND
SPARK NEW ZEALAND
2020 BEST USE OF TECHNOLOGY
OUTDOOR ADVERTISING FOR THE DIGITAL AGE
RICHARD POOK, DENTSU
BRAM STEVENS, DENTSU
PREDICTING DUMB
WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND
TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD
GRAND AWARDS
2020 DIGITAL PRODUCT OF THE YEAR
SCROLL HEADER - BIDDING SOLUTION
VINAY SHRIYAN
KATE CUNNINGHAM
S.L.I.C.E DIGITAL AFFILIATE NETWORK
S.L.I.C.E DIGITAL
SUPERCHARGING TVNZ ON DEMAND
BEN FISHER
EMILY HUNT
SALLY FALCONER
2020 DIGITAL START-UP OF THE YEAR
REWARDHUB
MICHAEL FUYALA
REWARDHUB
MANUKA HONEY OF NEW ZEALAND
SARAH GILL, EXPAND ONLINE
JUDE SALISBURY, MANUKA HONEY OF NEW ZEALAND
2020 COUNCIL MEMBER OF THE YEAR
DAN RICHARDSON
VERIZON MEDIA
JOHN FARRELL
STUFF
NIKHIL ELAYAT
STANLEY ST.
2020 EMERGING TALENT
DIELLE RODRIGUES
MBM
MAX HUANG
ACQUIRE NZ
OLIVIA GRAHAM
ACQUIRE DATA DRIVEN MARKETING
RON CHEE CHAN
OMD NEW ZEALAND
2020 SERVICE TO THE INDUSTRY
GAVIN MALE
FOUNDER AND MANAGING DIRECTOR
S.L.I.C.E DIGITAL
JAMES BUTCHER
GM - DIGITAL MEDIA
FCB NEW ZEALAND
JANE ORMSBY
FOUNDER AND MANAGING DIRECTOR
SCROLL MEDIA
2020 AGENCY OF THE YEAR
MBM: DIGITALLY DELIVERING OUR MOST SUCCESSFUL YEAR YET
MBM
OMD NEW ZEALAND, BETTER RESULTS FASTER
OMD NEW ZEALAND
OMG (HOLDING GROUP)
2020 SALES AND AD-OPERATIONS AWARDS
2020 AUDIO SALES EXCELLENCE
MONIQUE PIERCE
‘PUSH THE BOAT OUT’ - COASTGUARD NZ
MEDIAWORKS
2020 DISPLAY SALES EXCELLENCE
METSERVICE INTEGRATED CAMPAIGN FOR MERIDIAN AND OMD
MEL GRAHAM
2020 NATIVE SALES EXCELLENCE
LLOYD AICKIN
NZME
2020 SEARCH SALES EXCELLENCE
GLOBAL BEST PRACTICE SEARCH WITH HARMONEY TRANSFORMS ITS BUSINESS
MARK JACKSON
2020 VIDEO SALES EXCELLENCE
JAMES ROGAL
100 WAYS WITH COLORADO - HOLDEN
MEDIAWORKS
2020 JUNIOR AD-OPERATIONS EXCELLENCE
ANA MAYKOT
DIGITAL AGENCY PROJECT MANAGER
MEDIAWORKS
2020 SENIOR AD-OPERATIONS EXCELLENCE
KAITLIN MOELLER
ADVERTISING MANAGER
THIS SIDE UP - SENIOR AD OPS MASTER CLASS
2020 DIGITAL EXCELLENCE (INDIVIDUAL)
SIMON LAIRD
GOOGLE
2020 DIGITAL EXCELLENCE (TEAM)
MEDIAWORKS DIGITAL SALES TEAM
STEPHEN OLD, MATT FUSSELL AND TEAM
MEDIAWORKS
2020 CHANNEL EXCELLENCE AWARDS
2020 BEST USE OF AUDIO
HEWLETT PACKARD - BUSINESS CLASS
NZME AND DRUM
2020 BEST USE OF DISPLAY
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME AND TRADE ME
2020 BEST USE OF DIGITAL OUT OF HOME
OUTDOOR ADVERTISING FOR THE DIGITAL AGE
RICHARD POOK, DENTSU
BRAM STEVENS, DENTSU
2020 BEST USE OF MOBILE
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION
2020 BEST USE OF NATIVE
CHORUS - PROJECT CONNECT
NZME
FCB NEW ZEALAND
2020 BEST USE OF SOCIAL
NZTA - WAKA KOTAHI - THE UNSAID
OMD/FUSE NEW ZEALAND
CLEMENGER BBDO
ANNALECT NEW ZEALAND
2020 BEST USE OF SPONSORSHIP
NEWSHUB RUGBY WORLD CUP EDITORIAL COVERAGE SPONSORSHIP - SUZUKI
KATE GRAHAM
MEDIAWORKS
2020 BEST USE OF VIDEO
PHD NEW ZEALAND
SKINNY MOBILE
TVNZ
2020 CAMPAIGN EFFECTIVENESS AWARDS
2020 BEST BRAND CAMPAIGN
TAKING SMALL STEPS
AIA NEW ZEALAND AND TOGETHER
BULLFROG|
ANTHEM
2020 BEST CAMPAIGN ON A BUDGET
FINDING THE PERFECT MATCH
TOGETHER
FIRST GAS
2020 BEST CHARITY CAMPAIGN
DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION
2020 BEST USE OF INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND
2020 BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN
BAT FOR YOUR CAP
PHD NEW ZEALAND
ANZ
2020 BEST PERFORMANCE CAMPAIGN
COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME AND TRADE ME
2020 DATA AND EFFECTIVENESS AWARDS
2020 BEST USE OF DATA - CAMPAIGN TARGETING
TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
OMD
2020 BEST USE OF DATA - CAMPAIGN MEASUREMENT AND OPTIMISATION
THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS
OMG NEW ZEALAND
2020 BEST USE OF PROGRAMMATIC
INSURING TOWER’S PROGRAMMATIC SUCCESS
MBM
TOWER INSURANCE NZ
2020 BEST USE OF SEM AND/OR SEO
LETTING YOUR FINGERS DO THE TALKING
NICK SADLER, PHD NEW ZEALAND
GENESIS
2020 BEST USE OF TECHNOLOGY
TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
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