2023 IAB New zealand DIGITAL ADVERTISING AWARDS
Our industry is continually evolving and growing; the IAB New Zealand Digital Advertising Awards ensures we recognise and celebrate excellence and the achievements of the absolute best companies and individuals in our industry.
In 2022 digital advertising revenue continued to climb, reaching $2.025 billion (1), with growth of almost 9.6% on the previous year (2), however share of New Zealand Advertising Industry Revenue is now 59.8% (3) compared to 57.8% in 2021 (4), up 2.0% percentage points. This represents year-on-year growth in share for digital revenue of 3.5%. Digital revenue continues to grow and cement itself as an increasingly important component of many advertisers’ marketing strategies.
Reflecting the significantly higher profile of the Awards over the past five years, key stakeholder feedback from agencies, brands and publishers has contributed to shaping and increasing the number of Awards categories. This has increased from 17 in 2018 to 39 in 2021 and 2022, and 42 in 2023.
Our industry is continually evolving, and by growing the IAB New Zealand Digital Advertising Awards ensures we recognise and celebrate excellence and the achievements of the very best companies and individuals in our industry.
The Awards provide entrants with the opportunity to showcase their work, be recognised at a nationwide level and benchmark their work against other industry professionals.
The 2023 IAB New Zealand Digital Advertising Awards will recognise outstanding companies and individuals and bring together over 300 of the very best in New Zealand digital advertising, each of whom are shaping this dynamic industry.
This key calendar event on Thursday 2 November 2023 at the Auckland War Memorial Museum provides entrants with the opportunity to be showcased amongst the very best in the industry.
Sources:
IABNZ FY 2022 H2 2022 Q4 2022 Digital Advertising Revenue Report
IABNZ FY 2021 H2 2021 Q4 2021 Q3 2021 Digital Advertising Revenue Report
ASA New Zealand Advertising Industry Revenue Report 2022
ASA New Zealand Advertising Industry Revenue Report 2021
CATEGORIES
SALES AND AD OPERATIONS
audio sales excellence
Judges will be awarding a sales professional who has truly excelled with their Audio strategy, including Podcasting or Digital Audio. Entrants should demonstrate how they have embraced or assisted in the development of Audio advertising within the digital ecosystem, by using Audio to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.
display sales excellence
Judges will be awarding a sales professional who has truly excelled with their Display strategy. Entrants should demonstrate how they have embraced or assisted in the development of Display advertising within the digital ecosystem, by using Display to fulfil each of the Entry Criteria. This could be at a campaign level, or across a broader portfolio of clients.
DOOH sales excellence
Judges will be awarding a sales professional who has truly excelled with their DOOH strategy. Entrants should demonstrate how they have embraced or assisted in the development of DOOH advertising within the digital ecosystem, by using DOOH to fulfil each of the Entry Criteria. This could be at a campaign level, or across a broader portfolio of clients.
mobile sales excellence
Judges will be awarding a sales professional who has truly excelled with their Mobile strategy. Entrants should demonstrate how they have embraced or assisted in the development of Mobile advertising within the digital ecosystem, by using Mobile to fulfil each of the Entry Criteria. This could be at a campaign level, or across a broader portfolio of clients.
native sales excellence
Judges will be awarding a sales professional who has truly excelled with their Native strategy. Entrants should demonstrate how they have embraced or assisted in the development of Native advertising within the digital ecosystem, by using Native to fulfil each of the Entry Criteria. This could be at a campaign level, or across a broader portfolio of clients.
SEARCH SALES EXCELLENCE
Judges will be awarding a sales professional who has truly excelled with their Search strategy. Entrants should demonstrate how they have embraced or assisted in the development of Search advertising within the digital ecosystem, by using Search to fulfil each of the Entry Criteria. This could be at a campaign level, or across a broader portfolio of clients.
SOCIAL sales excellence
Judges will be awarding a sales professional who has truly excelled with their Social strategy. Entrants should demonstrate how they have embraced or assisted in the development of Social advertising within the digital ecosystem, by using Social to fulfil each of the Entry Criteria. This could be at a campaign level, or across a broader portfolio of clients.
SPONSORSHIP sales excellence
Judges will be awarding a sales professional who has truly excelled with their Sponsorship strategy. Entrants should demonstrate how they have embraced or assisted in the development of Sponsorship advertising within the digital ecosystem, by using Sponsorship to fulfil each of the Entry Criteria. This could be at a campaign level, or across a broader portfolio of clients.
VIDEO sales excellence
Judges will be awarding a sales professional who has truly excelled with their Video strategy. Entrants should demonstrate how they have embraced or assisted in the development of Video advertising within the digital ecosystem, by using Video to fulfil each of the Entry Criteria. This could be at a campaign level, or across a broader portfolio of clients.
JUNIOR AD OPERATIONS EXCellence
Judges will be awarding a Junior Ad Operations professional who has truly excelled in their role. Entrants should demonstrate how they have embraced and owned their role by meeting and exceeding each of the Entry Criteria.
SENIOR AD OPERATIONS EXCellence
Judges will be awarding a Senior Ad Operations professional who has truly excelled in their role. Entrants should demonstrate how they have embraced and owned their role by meeting and exceeding each of the Entry Criteria.
TECHNICAL AD OPERATIONS EXCELLENCE
Judges will be awarding a Senior Ad Operations professional with a Technical focus who has demonstrated exceptional technical proficiency in ad operations. Entrants should demonstrate the more technical aspects of their role by meeting and exceeding each of the Entry Criteria.
CHANNEL EXCELLENCE
best use of audio
Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Audio, including Podcasting and Digital Audio, within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Audio advertising strategy, including creative and innovative production (for a digital application, site, video, podcast or campaign), to the execution, distribution, and promotion of the campaign.
Best Use of Display
Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Display within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Display advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.
best use of dooh
Judges will be awarding a digital led campaign that has truly excelled through the utilisation of DOOH within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their DOOH advertising strategy, including creative and innovative production (for a digital application, site, or campaign), to the execution, distribution, and promotion of the campaign.
BEST USE OF GAMING
Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Gaming within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Gaming advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.
BEST USE OF mobile
Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Mobile within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Mobile advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.
best use of native
Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Native (in feed/in-content, content recommendation, branded/Native content) within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Native advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.
best use of social
Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Social (including, but not limited to, content creation, influencer marketing, advocacy and UGC, paid amplification, and community management) within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Social advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.
best use of sponsorship
Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Sponsorship within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Sponsorship advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.
best use of video
Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Video within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Video advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.
CAMPAIGN EFFECTIVENESS
best BRAND CAMPAIGN
Judges will be awarding a brand campaign that has truly excelled in its strategic approach (in which digital played a key role); through increased performance, customer engagement and purchase behaviour, to deliver a positive uptick against brand metrics.
Best CAMPAIGN ON A BUDGET
Judges will be awarding a digital led stand-alone campaign with a budget of $50,000 or less, that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.
best CHARITY CAMPAIGN
Judges will be awarding a digital led charity campaign (charity, appeal, fundraiser, or not-for-profit community programme) that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.
BEST ECOMMERCE CAMPAIGN
Judges will be awarding an eCommerce led campaign that has truly excelled in its strategic approach; through driving increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.
BEST INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN
Judges will be awarding a digital exclusive campaign (one or more digital channels) that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.
best MULTI-CHANNEL INTEGRATION CAMPAIGN
Judges will be awarding an integrated multi-channel campaign (one or more digital channels, and one or more offline channels) that has truly excelled in its strategic approach (in which digital played a key role); through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.
BEST PERFORMAnCE CAMPAIGN
Judges will be awarding a digital performance campaign that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.
DATA AND EFFECTIVENESS
BEST USE OF DATA:
CAMPAIGN TARGETING
PRE-CAMPAIGN AUDIENCE CREATION.
Judges will be rewarding best use of data and insights to form a campaign target segment. The targeting approach must be truly data driven and innovative. Entrants should demonstrate how the audience segment, creation, or modelling, has led to campaign success.
BEST USE OF DATA: CAMPAIGN MEASUREMENT AND OPTIMISATION
POST-CAMPAIGN MEASUREMENT AND INFLIGHT OPTIMISATION.
Judges will be rewarding how data and insights were used in an innovative manner to measure the impact of a campaign and/or to optimise/improve the inflight performance. Entrants should demonstrate how the use of data and insights led to campaign success.
best USE OF PROGRAMMATIC
Judges will be awarding Best use of Programmatic to a media buy behind a strong, digital led campaign on any channel. Entrants should demonstrate clear results stemming from the use of Programmatic especially efficient tech, processes, spend, and effective placement.
BEST USE OF SEM AND/OR SEO
Judges will be awarding an SEM and/or SEO campaign that has truly innovated or excelled. Entrants should demonstrate how their paid and/or organic search engine initiatives led to client or campaign success. Open to both organic and paid search engine initiatives.
BEST USE OF TECHNOLOGY
Judges will be awarding a digital led campaign that has truly excelled through the application of technology to increase marketing effectiveness, customer engagement and the customer’s ROI. Entrants should demonstrate how they have developed their ad-tech/martech strategy using tools for customer data management, analytics, creative optimisation and delivery, machine learning, modelling, research, audience targeting and leveraging data.
GRAND AWARDS
DIGITAL sales EXCELLENCE (INDIVIDUAL)
Judges will be awarding a sales professional who has truly excelled in the sales function. Entrants should demonstrate a thorough strategic understanding of client business objectives by providing proactive, innovative solutions, benchmarked against clearly defined KPI’s. This could be at a campaign level, or across an entire portfolio of clients.
DIGITAL sales EXCELLENCE (TEAM)
Judges will be awarding a sales team that has truly excelled in the sales function. Entrants should demonstrate a thorough strategic understanding of client business objectives by providing proactive, innovative solutions, benchmarked against clearly defined KPI’s. This could be at a campaign level, or across an entire portfolio of clients.
DIGITAL PRODUCT OF THE YEAR
This Award will be presented to an entrant who can demonstrate innovation in developing, designing and/or adapting a product within New Zealand (which could be implemented using a local or global platform) that has enabled New Zealand advertisers to deliver hugely successful digital advertising campaigns. Entrants should include how their product has been innovative over the past year and what makes them stand out from the crowd.
DIGITAL START-UP OF THE YEAR
Judges will be awarding a start-up that was founded between the dates 1 July 2022 - 30 June 2023, with no more than NZD$8 million funding at the time of application, and 30% of revenue which must come from digital outlets, with a live product/service in the New Zealand digital industry that has achieved great success in its early years and has shown great commitment to both its clients and the industry.
COUNCIL MEMBER OF THE YEAR
Judges will be awarding an individual who has contributed to growing and shaping the industry by participating in one or more of the IAB New Zealand Councils. This Award is community sourced and we invite nominations for dedicated Council members, however Council members can also nominate themselves. There is no entry fee to enter this Award.
emerging talent
Judges will be awarding an individual with less than three years of experience in the industry in digital media role, who exemplifies ‘emerging talent’ by displaying commitment, motivation, willingness to learn, courage under pressure, self-confidence, organisation skills and a readiness to go the extra distance for both internal and external stakeholders.
service to the industry
Judges will be awarding an individual with long-standing industry service who has contributed to growing and shaping the digital industry over the past ten years. This Award is community sourced and we invite nominations for extraordinary industry leaders. There is no entry fee to enter this Award.
AGENCY OF THE YEAR
Judges will be awarding an Advertising or Media Agency that can demonstrate innovation in developing and implementing digital executions that have delivered successful campaigns and ROI.
BEST IN SHOW
In 2023, Judges will be awarding Best in Show to a Gold winner from any of the five Award categories:
Sales and Ad Operations, Channel Excellence, Campaign Effectiveness, Data and Effectiveness, or Grand Awards, that truly excels and stands out from the crowd.
JUDGing
criteria
Entries will be assessed by a large independent panel of industry experts. The Judging Panel will assess each entry according to the criteria and merits, taking into account all information provided. Full and completed submissions have the best chance, so be sure to include as much information as possible and adhere to the word limit. The judging panel will then select finalists and winners for each category.
For entries to be fully assessed, it is important that you provide as much detail in your entries as possible and specifically relate this to the entry criteria for each Award. Greater transparency with the judges will enable them to score you fairly. All judges are required to sign a non-disclosure agreement before participating. Judges will not be involved in any categories where commercial conflict could arise.
Our panel of seasoned digital experts will carefully judge each nomination against the judging criteria. Scores will be collated and reviewed by the Executive Judging Panel. The judging process will take place in September 2023.
JUDGeS
2023
2023 IAB NEW ZEALAND DIGITAL ADVERTISING AWARDS
ALEX LAWSON
CHAPTER MEMBER - MARKETING 3
THE WAREHOUSE GROUP
ALICIA TUTTY
MEDIA DIRECTOR
VMLY&R
AMANDA MIDDELDORP
MARKETING MANAGER
PURE SEO
AMANDA PALENSKI
CREATIVE INTEGRATION LEAD
PHD
ANDY TAYLOR
ANZ GROUP INVESTMENT DIRECTOR
STUFF
ANDY WYLIE
HEAD OF DATA AND ANALYTICS
NZME
ANKIT PATEL
HEAD OF DATA AND ANALYTICS
STANLEY ST
ANNE LIPSHAM
CHIEF STRATEGY OFFICER - MEDIA
FCB NEW ZEALAND
ANTHONY ORD
CONSULTANT
ACQUIRE DATA DRIVEN ADVERTISING
ANTONY YOUNG
PARTNER
THE MEDIA LAB
ASH HOUGHTON
DIRECTOR - NZ SALES
HIVESTACK
ASHWIN SUNDARAM
GENERAL MANAGER - DATA & PERFORMANCE
ACQUIRE DATA DRIVEN ADVERTISING
BARRY WILLIAMSON
ASSOCIATE
MARSDEN INCH
BRAD GLADING
HEAD OF RESEARCH & INSIGHTS
MEDIAWORKS
BRADEN DAWSON
FOUNDER & DIRECTOR
WEB ANTLER
BRIDGET WHALLEY
GM - STRATEGY
TOGETHER
BROOKE MCGREGOR
SENIOR SALES MANAGER
QUANTCAST
CAROLYN LUEY
CHIEF DIGITAL AND PUBLISHING OFFICER
NZME
CHLOE DRUMGOLD
TEAM LEAD, PARTNER DEVELOPMENT APAC
INDEX EXCHANGE
CHRIS O’BRIEN
SENIOR DIGITAL COMMUNICATIONS MANAGER
NEW ZEALAND POST
CHRISTINA SO
GROUP DIGITAL PLANNING DIRECTOR
FCB MEDIA
CHRISTOPHE SPENCER
CHIEF DIGITAL OFFICER
GROUPM NZ
CRAIG DELANY
GENERAL MANAGER INTERACTIVE
METSERVICE
CRAIG WHITAKER
HEAD OF GOOGLE MARKETING PLATFORM
GOOGLE NEW ZEALAND
DARRON JERMY
MANAGING DIRECTOR
DATAIQ
DISHAN CHOUGLE
DIRECTOR - PROGRAMMABLE MEDIA
TOGETHER
DONALD SAW
COUNTRY MANAGER, NEW ZEALAND
BLIS
DUNCAN COLLINS
SENIOR DIGITAL DIRECTOR
MINDSHARE
ELLA FITTON
HEAD OF DIGITAL AD OPERATIONS
NZME
EMILY ISLE
CHIEF DIGITAL OFFICER
MBM
FEI BIAN GOH
EXECUTIVE STRATEGY
STUFF
FRANCIS XAVIER
PROGRAMMATIC LEAD
GOOGLE NEW ZEALAND
GAI LE ROY
CEO
IAB AUSTRALIA
GARETH CODD
GM OPERATIONS AND DIGITAL
TRANSFORMATION
MEDIAWORKS
GARY JOSEPH
GROUP BUSINESS DIRECTOR
FCB
GRANT HENDERSON
STRATEGY DIRECTOR
FCB/SIX
HAMISH SCOTT-KNIGHT
HEAD OF DIGITAL STRATEGY
LASSOO MEDIA & PR
HAYDEN SIMONS
PROGRAMMATIC LEAD AU/NZ/JP
INTEGRAL AD SCIENCE
HAYDEN TAN
PROGRAMMATIC & AD TECHNOLOGY
MANAGER
STUFF
HUGH JANNINGS
HEAD OF TECHNOLOGY PARTNERSHIPS
FCB/SIX NZ
IVAN ATKINS
GM DIGITAL
PHD MEDIA
IVAN FUYALA
SALES DIRECTOR - CONSUMER ADS & MARKETPLACE
TRADE ME
JACK PLOWRIGHT
GM - PROGRAMMATIC
LUMO DIGITAL OUTDOOR
JACKIE CAMPBELL
GENERAL MANAGER – AGENCY, MARKETS AND DIRECT SALES
WARNER BROS. DISCOVERY
JAKE CALDER
HEAD OF PERFORMANCE & TECHNOLOGY
OMD & DYNAMO
JAMES BUTCHER
HEAD OF DIGITAL AUDIO, IHEARTRADIO
NZME
JAMES DAVIDSON
GM PLANNING
PHD
JAMES DUGGAN
GM, HC DIGITAL
HARVEY CAMERON
JANE ORMSBY
MANAGING DIRECTOR
SCROLL MEDIA
JANE STANLEY
CEO
HEARTS & SCIENCE
JASON WADDELL
SENIOR BUSINESS DEVELOPMENT, NZ
THE TRADE DESK
JAS GIERLINSKI
GENERAL MANAGER AGENCY SALES NZ
WARNER BROS. DISCOVERY
JESSICA MILES
COUNTRY MANAGER, ANZ
INTEGRAL AD SCIENCE
JODI O’DONNELL
COMMERCIAL DIRECTOR
TVNZ
JOHN BUCKLEY
CHIEF DIGITAL OFFICER
OMD
JONAS JAANIMAGI
TECHNOLOGY LEAD
IAB AUSTRALIA
JONATHAN ALLEN
HEAD OF BUSINESS AND STRATEGIC CAPABILITY
OMD NEW ZEALAND
KATE GRIGG
HEAD OF PMX
PUBLICIS MEDIA EXCHANGE
KATRINA RICHMOND
HEAD OF MEDIA AND INSIGHT
HEMISPHERE
KRIS HADLEY
MANAGING PARTNER
TOGETHER
KRISHAN LAL
SALES DIRECTOR, ANZ
STACKADAPT
KYRA LYDEN
STRATEGY DIRECTOR
SPARK FOUNDRY
LAUFILI LAVULO
PERFORMANCE DIRECTOR
OMD NEW ZEALAND
LAUREN SMITH
SENIOR DIGITAL DIRECTOR
STANLEY ST
LINDA QUACH
SENIOR BIDDABLE & IMPLEMENTATION DIRECTOR
MBM
LISA BRODERICK
GLOBAL MARTECH IMPLEMENTATION MANAGER
FLIGHT CENTRE
LISA ISON
HEAD OF DIGITAL PARTNERSHIPS
MEDIAWORKS
LOUIS NIVEN
CLIENT PARTNER
TIKTOK
MAC WILSON
DEVELOPMENT TEAM LEAD - DATA & AD TECH
NZME
MARK GRIFFITHS
REGIONAL DIRECTOR, MARKETING AND COMMERCE CLOUD, NEW ZEALAND
SALESFORCE
MARK REEKIE
OWNER/DIRECTOR
INDEPENDENT MEDIA
MATT FUSSELL
GM DIGITAL - DIRECT
NZME
MATT HEADLAND
MANAGING DIRECTOR, STUFF BRAND CONNECTIONS
STUFF
MATTHEW HOLDRIDGE
COMMERCIAL MANAGER - ODT, DIGITAL, CIRCULATION, MARKETING
ALLIED PRESS LTD
MELISA ZENICANIN
FIELD MARKETING MANAGER
INDEX EXCHANGE
MICAELA BOS
PROGRAMMATIC MANAGER
OMD NEW ZEALAND
MIKE DELANEY
HEAD OF DIGITAL STRATEGY
HEARTS & SCIENCE
MIKE WATKINS
CONSULTANT
MIRI KANG
SENIOR DIGITAL DIRECTOR
SPARK FOUNDRY
MURTAZA FIDAHUSEN
CHAPTER LEAD - PERFORMANCE CHANNELS
SPARK NEW ZEALAND
NADIA TOLICH
MANAGING DIRECTOR - STUFF DIGITAL
STUFF
NATHAN LAING
HEAD OF SALES - GROWTH PROGRAMS
GOOGLE NEW ZEALAND
NICK BOULSTRIDGE
CHIEF MEDIA & TECHNOLOGY OFFICER
BASTION SHINE
NICK FLEMING
HEAD OF MEDIA - MEDIA-X
THOMPSON SPENCER
NICK WHITEHEAD
ASSOCIATE DIRECTOR
NIELSEN
NIGEL DOUGLAS
CEO
OMD
NUREETE BURNIE
BUSINESS DIRECTOR
MBM
OLLY KING
HEAD OF STRATEGY
SPARK FOUNDRY
PARRIS DOWNEY
HEAD OF DIGITAL
GO MEDIA
PETER SMYTH
COO
VMG DIGITAL
PHIL CLEMAS
CO-FOUNDER & CEO
LUMO DIGITAL OUTDOOR
QASSEM NAIM
FOUNDER AT CIRCLE
TEAM CIRCLE
RACHEL BAYFIELD
CHIEF TECHNOLOGY & INNOVATION OFFICER
PHD MEDIA
RACHEL STEWART
HEAD OF CLIENT SERVICE
OMD NEW ZEALAND
RHYS HERON
MANAGING DIRECTOR
Mi9
RICHARD CULPH
HEAD OF DIGITAL AUDIO, ROVA AND PODCASTS
MEDIAWORKS RADIO
RICHARD MCRAE
MARKETING LEADER
ONE NEW ZEALAND
RICHARD POOK
CHIEF PRODUCT OFFICER, DENTSU MEDIA ANZ
DENTSU
RICK GOODWIN
PRODUCT INNOVATION & SOLUTIONS DIRECTOR
OOH!MEDIA NZ
ROB FORSYTH
COMMERCIAL DIRECTOR NEW ZEALAND
VMO
ROB HUTCHINSON
GM DIGITAL - COMMERCIAL
TVNZ
ROBERT ROYDHOUSE
DIRECTOR
MARSDEN INCH
RUFUS CHUTER
MANAGING PARTNER
TOGETHER
SAM WARD
DIRECTOR, BUSINESS DEVELOPMENT
THE TRADE DESK
SANDRA SCOTT
SALES AND PARTNERSHIPS DIRECTOR
VISTAR MEDIA NZ
SARAH O’CARROLL
DIRECTOR OF CLIENT PARTNERSHIPS - NZ
VDX.TV
SCOTT ALLAN
GROUP DIGITAL DIRECTOR
STANLEY ST
SCOTT BIBBY
AGENCY PARTNER
META
SCOTT HUGHES
INNOVATION DIRECTOR
SCROLL MEDIA
SHARON DALY
DIRECTOR OF INSIGHTS - ANZ
WARNER BROS. DISCOVERY
SHIV MANE
PRODUCT OWNER - DIGITAL MEDIA SQUAD
SPARK NEW ZEALAND
SIMON BIRD
CHIEF PRODUCT AND STRATEGY OFFICER
PHD
SKIPPER LOMIWES
PROGRAMMATIC MANAGER
TVNZ
STEPHEN OLD
SENIOR MANAGER - DIGITAL
WARNER BROS. DISCOVERY NZ
SURAJ BARNAWAL
GM - DATA, TECHNOLOGY & PROGRAMMABLE
TOGETHER
TARA AHMED
ASSOCIATE DIGITAL DIRECTOR
SPARK FOUNDRY
TIANZE YU
PROGRAMMATIC MANAGER
METSERVICE
TIM ANTRIC
MANAGING DIRECTOR
HEMISPHERE
TONY BOYTE
EXECUTIVE DIRECTOR
NIELSEN
TRAVENA ADDENBROOKE
DOMAIN CHAPTER LEAD FOR PERFORMANCE MARKETING
SPARK NEW ZEALAND
VINAY SHRIYAN
PROGRAMMATIC MANAGER
Mi9
YAEL MILBANK
MANAGING DIRECTOR AUSTRALIA & NEW ZEALAND
MAGNITE
ZANE FURTADO
GM - TECHNOLOGY & INNOVATION
ACQUIRE DATA DRIVEN ADVERTISING
JUDGeS
2022
2022 IAB NEW ZEALAND DIGITAL ADVERTISING AWARDS
ALBI PECORA
HEAD OF DIGITAL REVENUE PRODUCTS
STUFF
ALEX LAWSON
RETAIL MEDIA NETWORK SPECIALIST
THE WAREHOUSE GROUP
ALICIA TUTTY
MEDIA DIRECTOR
VMLY&R
ALISTAIR JAMISON
CONSULTANT
ALYSHA DELANY
MANAGING PARTNER
MBM
AMANDA PALENSKI
CREATIVE INTEGRATION LEAD
PHD NZ
ANDREW REINHOLDS
HEAD OF MEDIA
STANLEY ST
ANNA MILES
SALES AND OPERATIONS DIRECTOR - ADVERTISING
TRADE ME
ANNE LIPSHAM
HEAD OF STRATEGY - MEDIA
FCB NEW ZEALAND
ANTHONY ORD
CONSULTANT
ANTONY YOUNG
CO-FOUNDER
THE MEDIA LAB
ARNAUD CALONNE
SALES DIRECTOR
PLAYGROUNDXYZ
BARRY WILLIAMSON
ASSOCIATE
MARSDEN INCH
BRADEN DAWSON
FOUNDER & DIRECTOR
WEB ANTLER
BRENDAN HEWITT
GROUP STRATEGY DIRECTOR
PHD MEDIA
CHANEL BARTA
HEAD OF CUSTOMER SUCCESS, ANZ
INTEGRAL AD SCIENCE
CHARLOTTE BELL
GENERAL MANAGER DIGITAL REVENUE & STRATEGY - AU/NZ
SPORTS ENTERTAINMENT NETWORK
CRAIG DELANY
GM CUSTOMER & COMMERCIAL
METSERVICE
CRAIG WHITAKER
SENIOR PLATFORMS CONSULTANT
GOOGLE
DAN RICHARDSON
HEAD OF DATA, ANZ
YAHOO
DARRON JERMY
DIRECTOR DIGITAL PERFORMANCE
EQUIFAX
DONALD SAW
COUNTRY MANAGER
BLIS MEDIA
ED BURLEIGH
HEAD OF MARKETING
BLIS MEDIA
EMILY SCOVELL
HEAD OF MEDIA STRATEGY & PLANNING
STANLEY ST
FEI BIAN GOH
EXECUTIVE STRATEGY
STUFF
GAI LE ROY
CEO
IAB AUSTRALIA
GARY JOSEPH
DIGITAL DIRECTOR
MBM
GILL STEWART
CEO
IAB NEW ZEALAND
GRANT HENDERSON
STRATEGY DIRECTOR
FCB/SIX NZ
HAMISH SCOTT-KNIGHT
HEAD OF DIGITAL STRATEGY
LASSOO MEDIA
HUGH JANNINGS
HEAD OF TECHNOLOGY PARTNERSHIPS
FCB/SIX NZ
IVAN FUYALA
HEAD OF ADS AND PRO SELLER
TRADE ME
IVANA MORETON
ACCOUNT DIRECTOR
VAST BILLBOARDS
JACK PLOWRIGHT
GM - PROGRAMMATIC
LUMO DIGITAL OUTDOOR
JAKE CALDER
HEAD OF PERFORMANCE & TECHNOLOGY
OMD NEW ZEALAND
JAMES BUTCHER
HEAD OF DIGITAL AUDIO, IHEARTRADIO
NZME
JAMES DUGGAN
GM, HC DIGITAL
HARVEY CAMERON
JAMES ROBERTS
HEAD OF INSIGHT
LASSOO MEDIA
JANE ORMSBY
MANAGING DIRECTOR
SCROLL MEDIA
JANE STANLEY
CEO
HEARTS & SCIENCE
JAS GIERLINSKI
AGENCY SALES MANAGER
DISCOVERY NEW ZEALAND
JOHN BUCKLEY
CHIEF DIGITAL OFFICER
OMD NEW ZEALAND
JONAS JAANIMAGI
TECH LEAD
IAB AUSTRALIA
KATE GRIGG
HEAD OF DIGITAL MEDIA
MBM
KATRINA RICHMOND
HEAD OF MEDIA AND INSIGHTS
GSLPROMOTUS
KRIS HADLEY
MANAGING PARTNER
TOGETHER
LAUFILI LAVULO
PERFORMANCE DIRECTOR
OMD NEW ZEALAND
LAURA MAXWELL
CONSULTANT
LEWIS BILLINGHURST
HEAD OF ECOMMERCE
MITRE 10 (NEW ZEALAND)
LISA ISON
HEAD OF DIGITAL PARTNERSHIPS
MEDIAWORKS
MARK GRIFFITHS
REGIONAL DIRECTOR, MARKETING AND COMMERCE CLOUD, NEW ZEALAND
SALESFORCE
MARK REEKIE
OWNER/DIRECTOR
INDEPENDENT MEDIA
MATT BALE
MANAGING PARTNER
MBM
MATTHEW HOLDRIDGE
COMMERCIAL MANAGER
ALLIED PRESS
MEGAN FLYNN
HEAD OF DIGITAL MARKETING
MEDIAWORKS
MELISA ZENICANIN
FIELD MARKETING MANAGER
INDEX EXCHANGE
MICHAEL BUHAGIAR
COUNTRY SALES DIRECTOR
PLAYGROUND XYZ
MICHAEL DELANEY
HEAD OF DIGITAL STRATEGY
HEARTS & SCIENCE
MICHAEL FUYALA
MANAGING DIRECTOR
LINKSHOP & REWARDHUB
MIRI KANG
SENIOR DIGITAL DIRECTOR
SPARK FOUNDRY
NATHAN BROWN
HEAD OF GROWTH & AGENCY ENGAGEMENT - NZ
OOVVUU
NICK BOULSTRIDGE
HEAD OF PERFORMANCE MARKETING
KIWIBANK
NICK WHITEHEAD
ASSOCIATE DIRECTOR
NIELSEN MEDIA NEW ZEALAND
NICKY GREVILLE
MANAGING DIRECTOR
SPARK FOUNDRY
NIGEL DOUGLAS
CEO
OMD NEW ZEALAND
NIKHIL ELAYAT
ENTERPRISE ACCOUNT DIRECTOR
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NIVIN SEWPERSHAD
HEAD OF DIGITAL
STANLEY ST
PARRIS DOWNEY
HEAD OF DIGITAL
GO MEDIA
PHIL CLEMAS
CHIEF EXECUTIVE OFFICER
LUMO DIGITAL OUTDOOR
QASSEM NAIM
CHIEF TRANSFORMATION OFFICER
FCB/SIX NZ
RACHEL BAYFIELD
CHIEF TECHNOLOGY OFFICER
PHD MEDIA
RHYS HERON
MANAGING DIRECTOR
MI9
RICHARD CULPH
HEAD OF DIGITAL AUDIO, ROVA AND PODCASTS
MEDIAWORKS
RICHARD MCRAE
HEAD OF DIGITAL MARKETING
VODAFONE NEW ZEALAND
RICK GOODWIN
PRODUCT INNOVATION & SOLUTIONS DIRECTOR
OOH!MEDIA NZ
ROB FORSYTH
COMMERCIAL DIRECTOR
VAL MORGAN OUTDOOR NZ
ROB HARVEY
CHIEF EXECUTIVE OFFICER
DENTSU
ROB ROYDHOUSE
DIRECTOR
MARSDEN INCH
ROB THOMAS
HEAD OF DIGITAL AND DATA
SPARK FOUNDRY
ROBERT HUTCHINSON
GM DIGITAL - COMMERCIAL
TVNZ
RUFUS CHUTER
MANAGING PARTNER
TOGETHER
SAJEED PATEL
COMMERCIAL DIRECTOR
THE SPINOFF
SANDRA SCOTT
SALES AND PARTNERSHIPS DIRECTOR - NZ
VISTAR MEDIA
SARAH O’CARROLL
SALES DIRECTOR
VDX.TV
SARAH WILSON
GROUP BUSINESS DIRECTOR
DENTSU
SAM WARD
DIRECTOR, BUSINESS DEVELOPMENT
THE TRADE DESK
SEBASTIAN GRAHAM
DIRECTOR, NATIVE
YAHOO
SPENCER BAILEY
HEAD OF NEW ZEALAND
META
STEPHEN OLD
SENIOR MANAGER - DIGITAL
WARNER BROS. DISCOVERY
SURAJ BARNAWAL
GM - DATA, TECHNOLOGY & PROGRAMMABLE
TOGETHER
SWITA CHARANANASOMBOON
DIRECTOR OF MARKETING, APAC
TABOOLA
TALI ROSE
HEAD OF MARKETING
PURE SEO
TONY BOYTE
EXECUTIVE DIRECTOR
NIELSEN MEDIA NEW ZEALAND
VINAY SHRIYAN
PROGRAMMATIC MANAGER
MI9
WENDY THOMPSON
FOUNDER
SOCIALITES
ZANE FURTADO
GM - TECHNOLOGY & INNOVATION
ACQUIRE DATA DRIVEN ADVERTISING
ZOE CARSON
GROUP BUSINESS DIRECTOR
MEDIACOM
JUDGeS
2021
2021 IAB NEW ZEALAND DIGITAL ADVERTISING AWARDS
AARON SENDEN
COUNTRY MANAGER, NEW ZEALAND
TEALIUM
ADAM POWELL
MANAGING DIRECTOR, AUSTRALIA & NEW ZEALAND
90 SECONDS
ALBI PECORA
HEAD OF REVENUE PRODUCTS
STUFF
ALEX LAWSON
CHAPTER MEMBER - MARKETING
THE WAREHOUSE GROUP
ALICIA TUTTY
MEDIA DIRECTOR
VMLY&R
ALISTAIR JAMISON
CHIEF EXECUTIVE
PUBLICIS MEDIA
ALYSHA DELANY
MANAGING PARTNER
MBM
AMANDA PALENSKI
CREATIVE INTEGRATION LEAD
PHD NZ
AMELIA CRANFIELD
DIRECTOR
CAMPFIRE DIGITAL RECRUITMENT
ANDREW REINHOLDS
HEAD OF MEDIA
STANLEY ST
ANGUS SWAINSON
MEDIAWORKS STRATEGY DIRECTOR – OUTDOOR
MEDIAWORKS
ANNE LIPSHAM
HEAD OF STRATEGY - MEDIA
FCB MEDIA
ANTHONY ORD
GM CLIENT SERVICES
ACQUIRE DATA DRIVEN ADVERTISING
ANTONY YOUNG
MARKETING BARISTA, CO FOUNDER
THE DIGITAL CAFÉ
BARRY WILLIAMSON
ASSOCIATE
MARSDEN INCH
BRAD GLADING
HEAD OF RESEARCH & INSIGHTS
MEDIAWORKS
BRENDAN HEWITT
GROUP STRATEGY DIRECTOR
PHD MEDIA
CHARLOTTE BELL
HEAD OF DIGITAL REVENUE
NZME.
CLEM BIRDSALL
STRATEGIC PARTNERSHIPS DIRECTOR
INTEGRAL AD SCIENCE
CRAIG DELANY
GM CUSTOMER & COMMERCIAL
METSERVICE
CRAIG WHITAKER
SENIOR PLATFORMS CONSULTANT
GOOGLE
DAN RICHARDSON
HEAD OF DATA, ANZ
YAHOO!
DARRON JERMY
DIRECTOR DIGITAL PERFORMANCE
EQUIFAX
DAVID BREM
HEAD OF CUSTOMER EXPERIENCE & PERSONALISATION, FOODSTUFFS MARKETING & CX
FOODSTUFFS NEW ZEALAND
DAVID MCCALLEN
CHIEF STRATEGY OFFICER
OMD NEW ZEALAND
DONALD SAW
SALES LEAD, NZ
BLIS MEDIA
ED BURLEIGH
HEAD OF MARKETING
BLIS MEDIA
EMILY ISLE
HEAD OF DIGITAL MEDIA
MBM
FEI BIAN GOH
PRODUCT DIRECTOR
STUFF
GAI LE ROY
CEO
IAB AUSTRALIA
GARETH CODD
GM OPERATIONS & DIGITAL TRANSFORMATION
MEDIAWORKS RADIO
GARY JOSEPH
GROUP DIGITAL DIRECTOR
MEDIACOM
GILL STEWART
CEO
IAB NEW ZEALAND
HAMISH SCOTT-KNIGHT
HEAD OF DIGITAL STRATEGY
LASSOO MEDIA
IVAN FUYALA
HEAD OF MARKETPLACE
TRADE ME
JAKE CALDER
HEAD OF PERFORMANCE & TECHNOLOGY
OMD NEW ZEALAND
JAMES BAYES
GENERAL MANAGER – ANZ
THE TRADE DESK
JAMES BUTCHER
HEAD OF DIGITAL AUDIO, iHEARTRADIO
NZME.
JAMES DUGGAN
GM, HC DIGITAL
HARVEY CAMERON
JAMES ROBERTS
HEAD OF INSIGHT
LASSOO MEDIA
JANE ORMSBY
MANAGING DIRECTOR
SCROLL MEDIA
JANE STANLEY
CEO
HEARTS & SCIENCE
JAS GIERLINSKI
AGENCY SALES MANAGER
DISCOVERY NEW ZEALAND
JODI O’DONNELL
COMMERCIAL DIRECTOR
TVNZ
JOHN BUCKLEY
CHIEF DIGITAL OFFICER
OMD NEW ZEALAND
JONAS JAANIMAGI
TECH LEAD
IAB AUSTRALIA
JONATHAN ALLEN
HEAD OF BUSINESS AND STRATEGIC CAPABILITY
OMD NEW ZEALAND
KATE GRIGG
HEAD OF DIGITAL MARKETING
FCB MEDIA
KATIA DUCKER
PERFORMANCE STRATEGIST
PHD NEW ZEALAND
KATRINA RICHMOND
HEAD OF MEDIA AND INSIGHTS
GSLPROMOTUS
KIRAN HARTLEY
CUSTOMER EXPERIENCE DESIGN
THE WAREHOUSE GROUP
KRIS HADLEY
MANAGING PARTNER
TOGETHER
LAURA MAXWELL
EXECUTIVE
NZME.
MATT BALE
MANAGING PARTNER
MBM
MATT FUSSELL
SALES MANAGER
NZME.
MATT MCNEIL
MANAGING DIRECTOR
THE DIGITAL CAFÉ
MICHAEL BUHAGIAR
COUNTRY SALES DIRECTOR
PLAYGROUND XYZ
MICHAEL FUYALA
MANAGING DIRECTOR
LINKSHOP & REWARDHUB
MICHAEL TE YOUNG
SENIOR MARKETING MANAGER OPTIMISATION
AIR NEW ZEALAND
MIKE WATKINS
COUNTRY HEAD
JCDECAUX NEW ZEALAND
MIRI KANG
DIGITAL DIRECTOR
OMD NEW ZEALAND
NATHAN BROWN
MANAGER - GLOBAL PAID MEDIA
FONTERRA
NICK BOULSTRIDGE
HEAD OF PERFORMANCE MARKETING
KIWIBANK
NIGEL DOUGLAS
CEO
OMD NEW ZEALAND
NIKHIL ELAYAT
BUSINESS DIRECTOR
LENS OUTDOOR
PARRIS DOWNEY
HEAD OF DIGITAL
GO MEDIA
PHIL CLEMAS
CHIEF EXECUTIVE OFFICER
LUMO DIGITAL OUTDOOR
QASSEM NAIM
HEAD OF DATA & TECH
FCB NEW ZEALAND
RACHEL BAYFIELD
ACCOUNT EXECUTIVE, MARKETING CLOUD
SALESFORCE
RHYS HERON
MANAGING DIRECTOR
MI9
RICHARD CULPH
CONTENT DIRECTOR, ROVA
MEDIAWORKS RADIO
RICHARD MCRAE
HEAD OF DIGITAL MARKETING
VODAFONE NEW ZEALAND
RICHARD O'SULLIVAN
VICE PRESIDENT & GENERAL MANAGER, AUSTRALIA & NEW ZEALAND
INMOBI
RICHARD POOK
GM, PLATFORMS & PARTNERS
DENTSU
RICK GOODWIN
PRODUCT INNOVATION & SOLUTIONS DIRECTOR
OOH!MEDIANZ
ROB BOWRING
GROUP MANAGER - BRAND
MITRE 10 (NEW ZEALAND) LTD
ROB FORSYTH
COMMERCIAL DIRECTOR
VAL MORGAN OUTDOOR NEW ZEALAND
ROB HARVEY
CHIEF EXECUTIVE OFFICER
DENTSU
ROB ROYDHOUSE
DIRECTOR
MARSDEN INCH
ROBERT HUTCHINSON
GM DIGITAL - COMMERCIAL
TVNZ
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FOUNDING PARTNER
MEDIA TECH LTD
RUFUS CHUTER
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THE SPINOFF
SARAH O’CARROLL
SALES DIRECTOR
VDX.TV
SARAH WILSON
GROUP BUSINESS DIRECTOR
DENTSU
SCOTT BIBBY
AGENCY PARTNER
META
SEAN MCCREADY
MANAGING PARTNER
MBM
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HEAD OF NATIVE
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SIGRUN GRICE
MANAGING DIRECTOR
GSLPROMOTUS
SHARON DALY
DIRECTOR OF INSIGHTS – ANZ
DISCOVERY NEW ZEALAND
SURAJ BARNAWAL
HEAD OF PROGRAMMABLE MEDIA
TOGETHER
STEPHEN OLD
SENIOR MANAGER - DIGITAL
DISCOVERY NEW ZEALAND
SUSAN CARLTON
MARKETING
GOOGLE NEW ZEALAND & AUSTRALIA
YAEL MILBANK
MANAGING DIRECTOR, NEW ZEALAND
MAGNITE
ZANE FURTADO
GM - TECHNOLOGY & INNOVATION
ACQUIRE DATA DRIVEN ADVERTISING
ZOE CARSON
GROUP BUSINESS DIRECTOR
MEDIACOM