Digital Sales Excellence (Individual)

Judges will be awarding a digital sales individual who has truly excelled in the sales function. Entrants should demonstrate a thorough strategic understanding of client business objectives by providing proactive, innovative solutions, benchmarked against clearly defined KPIs. This could be at a campaign level, or across an entire portfolio of clients.

Digital Sales Excellence (Team)

Judges will be awarding a digital sales team that has truly excelled in the sales function. Entrants should demonstrate a thorough strategic understanding of client business objectives by providing proactive, innovative solutions, benchmarked against clearly defined KPI’s. This could be at a campaign level, or across an entire portfolio of clients.

Digital Ad Operations Excellence (Individual)

Judges will be awarding a digital ad operations individual that has truly excelled in their role. Entrants should demonstrate a thorough strategic understanding of client business objectives by providing proactive, innovative solutions, benchmarked against clearly defined KPIs. This could be at a campaign level, or across an entire portfolio of clients.

Digital Ad Operations Excellence (Team)

Judges will be awarding a digital ad operations team that has truly excelled in their function. Entrants should demonstrate a thorough strategic understanding of client business objectives by providing proactive, innovative solutions, benchmarked against clearly defined KPIs. This could be at a campaign level, or across an entire portfolio of clients.

Best Use of CTV 

Judges will be awarding a digital-led campaign that has truly excelled through the use of CTV within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive ROI. Entrants should demonstrate how they have developed their CTV advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of Digital Audio

Judges will be awarding a digital-led campaign that has truly excelled through the use of Digital Audio, including live-streaming (shakeme, dynamic ads, personalisation), within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive ROI. Entrants should demonstrate how they have developed their digital audio advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign. Excludes Podcasts.

Best Use of Display

Judges will be awarding a digital-led campaign that has truly excelled through the use of Digital Display within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive ROI. Entrants should demonstrate how they have developed their digital display advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of DOOH

Judges will be awarding a digital-led campaign that has truly excelled through the utilisation of DOOH within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive ROI. Entrants should demonstrate how they have developed their DOOH advertising strategy, including creative and innovative production (for a digital application, site, or campaign), to the execution, distribution, and promotion of the campaign. 

Best Use of SEM

Judges will be awarding a digital-led campaign that has truly excelled through the use of SEM within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive ROI. Entrants should demonstrate how they have developed their SEM strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of Social

Judges will be awarding a digital-led campaign that has truly excelled through the utilisation of Social (including, but not limited to, content creation, influencer marketing, advocacy and UGC, paid amplification, and community management) within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive ROI. Entrants should demonstrate how they have developed their Social advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign. 

Best Use of Video

Judges will be awarding a digital-led campaign that has truly excelled through the use of Video within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive ROI. Entrants should demonstrate how they have developed their Video advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Brand Campaign

Judges will be awarding a brand campaign that has truly excelled in its strategic approach (in which digital played a key role); through increased performance, customer engagement and purchase behaviour, to deliver a positive uplift against brand metrics. 

Best Charity Campaign

Judges will be awarding a digital-led charity campaign (charity, appeal, fundraiser, or not-for-profit community programme) that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results. 

Best Integrated Digital Exclusive Campaign

Judges will be awarding an integrated digital exclusive campaign (one or more digital channels) that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results. 

Best Multi-Channel Integration Campaign

Judges will be awarding an integrated multi-channel campaign (one or more digital channels, and one or more offline channels) that has truly excelled in its strategic approach (in which digital played a key role); through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results. 

Best Podcast Campaign

Judges will be awarding the best use of podcast advertising in New Zealand that demonstrates an understanding of the medium and how to best harness the power of audio and storytelling. Judges will evaluate the brands strategic approach, choice of creative and messaging. Judges will also look for measurable impact on brand awareness, ROI and overall measurable impact on brand metrics.

Best Retail/eCommerce Campaign

Judges will be awarding a retail/eCommerce led campaign that has truly excelled in its strategic approach; driving increased performance, customer engagement and consumer purchase behaviour, to drive ROI and deliver outstanding results.

Best Use of Data: Campaign Measurement and Optimisation

POST-CAMPAIGN MEASUREMENT AND INFLIGHT OPTIMISATION.

Judges will be awarding how data and insights were used in an innovative manner to measure the impact of a campaign and/or to optimise/improve the inflight performance. Entrants should demonstrate how the use of data and insights led to campaign success.

Best Use of Data:
Campaign Targeting

PRE-CAMPAIGN AUDIENCE CREATION.

Judges will be awarding best use of data and insights to form a campaign target segment. The targeting approach must be truly data driven and innovative. Entrants should demonstrate how the audience segment, creation, or modelling, has led to campaign success.

Best Use of Programmatic

Judges will be awarding Best Use of Programmatic to a media buy behind a strong, digital-led campaign on any channel. Entrants should demonstrate clear results stemming from the use of Programmatic especially efficient tech, processes, spend, and effective placement. 

Best Use of SEO

Judges will be awarding an SEO campaign that has truly innovated or excelled. Entrants should demonstrate how their search engine optimisation initiatives led to client or campaign success. 

Best Use of Technology

Judges will be awarding a digital-led campaign that has truly excelled through the application of technology to increase marketing effectiveness, customer engagement and ROI. Entrants should demonstrate how they have developed their ad tech/martech strategy using tools for customer data management, analytics, creative optimisation and delivery, machine learning, modelling, research, audience targeting and leveraging data. 

Entries will be assessed by a large independent panel of industry experts. The Judging Panel will assess each entry according to the criteria and merits, taking into account all information provided. Full and completed submissions have the best chance, so be sure to include as much information as possible and adhere to the word limit. The judging panel will then select finalists and winners for each category.

For entries to be fully assessed, it is important that you provide as much detail in your entries as possible and specifically relate this to the entry criteria for each Award. Greater transparency with the judges will enable them to score you fairly. All judges are required to sign a non-disclosure agreement before participating. Judges will not be involved in any categories where commercial conflict could arise.

Our panel of seasoned digital experts will carefully judge each nomination against the judging criteria. Scores will be collated and reviewed by the Executive Judging Panel. The judging process will take place in September 2024.