Judging
Meet the Judges
With a career spanning more than 15 years in marketing, advertising and communications this M.I.T educated marketing guru has held senior roles at Fairfax Media, The Interactive Advertising Bureau of NZ, CAANZ and The Internet Bureau. In her ‘spare time’ Alisa manages her online women’s sportswear business and consults to brands on all things digital. Alisa runs a lot and she is also known to enjoy a glass of wine or two from time to time.
A consummate professional and highly regarded by those who work with him, Paul has been involved in digital for more than 10 years in a variety of sales and leadership roles. Always striving to be ahead of the curve Paul is passionate about everything he does. Outside of work Paul coaches rugby and currently is the Head Coach for the Silverdale United Football Club.
With a background in radio Siobhan recognised early on the potential of digital technology to revolutionise the advertising landscape for media companies. She was the founder of Mediaworks Interactive and held the role of CEO for 8 years. A passionate advocate for the Interactive Industry Siobhan was also a board member and chair for the IABNZ during her time at Mediaworks.
With more than 17 years of experience in the digital marketing industry, Lachlan has a deep understanding of all facets of the industry. Mostly an “agency guy” he did a stint with Simon Reynolds, one of Australia’s most celebrated creative minds, to set up the online division of the highly awarded agency Love, he spent 10 years with emitch / Mitchell / Aegis, with 5 years as Managing Director of emitch Sydney and Brisbane. He joined comScore in 2013 when the opportunity arose to look under the hood of the Internet without getting into trouble.
Does this man need an Introduction? Described by many as one of the sharpest digital minds in ANZ. Ryf’s many years of experience across agency, marketing and technology see him sort after for his thought leadership, expert digital advice and strategy. A fan of continual education he completed an MBA in 2013 and lists – surfing, football (the round ball kind), AFL (what’s that!?!), golf, sailing, reading, and music (playing guitar) as interests.
With a Masters Degree in Information Systems Peter should also hold a Masters in Online Ad Operations (if there was such a qualification). Having recently departed Mediaworks after 7 years at the helm of the Online Ad-Ops team there is not a lot that Peter doesn’t know about the technical side of our industry. In volunteer work Peter is the lead trainer for IABNZ’s Ad-Operations Course and the vice Chair of the Standards and Guidelines Council.
John has played a major part in New Zealand’s digital media landscape for nearly 20 years. From co-founding The Internet Bureau, leading agency teams, and currently as Managing Partner at Tilt Digital, John has remained passionate about growing the capabilities of NZ’s digital marketers.
Gavin is an experienced digital professional with over 15 years of online marketing experience in the UK, Europe, the US and Australasia. Twice short-listed as Digital Entrepreneur of the Year (2013, 2014) in the UK. Now a New Zealand resident he runs S.L.I.C.E Digital and Broadband Compare and in his spare time tutors for the Marketing Association’s ‘Certificate in Digital Marketing Course’ Affiliate Marketing module.
Glen’s career begun as an FMCG Marketer at Nestlé, before joining the Dot Com Boom in the late 90’s. He worked as Digital Marketing Manager for Diageo UK until coming to NZ in the early 2000’s. In 2005, on completion of an MBA at the University of Otago he headed up the Vodafone web team & co-founded the Interactive Advertising Bureau of NZ to facilitate industry best practice in digital media advertising. When not working or spending time with his family he loves coaching rugby.
Wendy has been a digital and social marketing leader for over 15 years. She is Founder and Managing Director of Socialites, an award-winning specialist social media agency and Start Social,an online training hub and community to help small and medium-sized New Zealand businesses use social media. She is Lead Marketing Judge for the Westpac Business Awards, was awarded the Ernst & Young Winning Women Scholarship in 2015 as well as picking up a place for Socialites on the Deloitte Fast 50. She sits on the board of the Well Foundation, CAANZ Social & Digital Committee and the Social Media Club Auckland Committee.
The Judging Process
Our panel of seasoned digital experts carefully review each nomination against the below judging criteria. Scores are collated and discussed with groups of judges moderated by our content team at our Judging Day, which takes place in March. After much deliberation a winner is chosen.
The Grand Prix winner (the stand-out nominee) is also decided after plenty of consideration.
Ad Sales Criteria
- Demonstrates thorough understanding of client business objectives including performing competitive analysis
- Demonstrates ability to align products with clients business objectives
- Produces clear and concise proposals in response to briefs and/or RFP’s
- Uses research and insights to base recommendations
- Demonstrates thorough understanding of client raw data points for incorporating into campaign briefs and recommendations
- Can accurately calculate digital metrics
- Demonstrates trust, ethics and integrity in all dealings
- Looks for opportunities to Upsell
- Conducts unbaised debrief at end of the campaign
- Delivers ROI in-line with customer objectives
- Demonstrates ability to align the different video formats with clients business objectives
- Demonstrates understanding the nuances of the various video formats and being able to guide and educate their clients to clearly understand the possibilities as well as any limitations
- Can accurately calculate Video metrics and demonstrates an understanding of the technical aspects of video and how these may impact metrics
- Can clearly articulate the buying model i.e. CPM, CPV, CPCV etc.
- Demonstrates trust, ethics and integrity in all dealings
- Looks for opportunities to Upsell
- Conducts unbaised debrief at end of the campaign
- Delivers ROI in-line with customer objectives
- Demonstrates thorough understanding of client business objectives and delivers brand consistency across all platforms
- Demonstrates ability to align products with clients business objectives
- Produces clear and concise proposals in response to briefs and/or RFP’s
- Uses research and insights to base recommendations
- Demonstrates thorough understanding of client raw data points for incorporating into campaign briefs and recommendations
- Can accurately calculate digital metrics
- Demonstrates trust, ethics and integrity in all dealings
- Looks for opportunities to Upsell
- Conducts unbaised debrief at end of the campaign
- Delivers ROI in-line with customer objectives
Ad Operations Criteria
- Less than 2 years experience in Ad-Ops
- Demonstrates a basic understanding of the Digital Advertising Ecosystem
- Demonstrates sound understanding of Campaign Goals
- Demonstrates sound communication skills
- Demonstrates opportunities to implement solutions that increase the effectiveness and efficiencies of the Ad Ops department, including the development of tools, process and reports related to job responsibilities
- Demonstrates the ability to accommodate evolving responsibilities and last minute changes
- Demonstrates a keen interest in developing ad-ops skills
- Demonstrates a flexible, personable attitude
- Demonstrates attention to detail
- Demonstrates the ability to deliver campaigns on time
- Handles troubleshooting and discrepancies professionally
- More than 3 Years experience in Ad-Ops
- Demonstrates an advanced understanding of the Digital Advertising Ecosystem
- Demonstrates sound communication skills
- Manages start to finish of the campaign process, tracking pixels, troubleshooting tags, targeting, optimization, and reporting
- Analyzes performance metrics for all online ad campaigns, measuring dozens of variables across multiple dimensions
- Identifies trends in data and deciphers underlying causes. Proactively make changes based on given data to increase in performance and margins
- Utilizes multivariate testing and other analytics tools to improve insights
- Stays abreast of trends in online advertising, product development, and yield optimization best practices
- Can manage and mentor a team of Campaign Managers if required
Creative Categories Criteria
- Demonstrate how and why you led a campaign with mobile advertising.
- Demonstrate how you have used mobile advertising to increase customer engagement, influence, purchase behaviour and drive ROI.
- Demonstrate how you have used mobile or connected device platforms and technologies to push boundaries.
- Demonstrate intelligent use of internal or external data to bring a competitive advantage. Success could be defined as new customer acquisition, retention, engagement or anything else displaying a competitive advantage.
- Demonstrate how the use of data has driven client or campaign success, with a clear line to connect implementation and results (ROI)
- Demonstrate how you developed your native advertising or sponsored content strategy including creative and innovative production to the execution, distribution and promotion of the Content
- Demonstrate how your native advertising or sponsored content, across multiple platforms – engaged, informed and promoted a brand, product or service to customers
- Demonstrate how your native advertising or sponsored content achieved success, with a clear line to connect implementation and results (ROI)
- Explain how you have used a campaign that was digital led. This campaign might have used other channels, including main-stream media, but must demonstrate that the digital or technological idea was the catalyst for the campaign and without it the campaign could not work.
- This category can also include purpose built digital platforms for marketing communications or commercial activity which are not one-off campaigns. The entry must provide a minimum of 6 months data that clearly demonstrates the in-market results.
- Explain where and how your campaign was able to connect with your audience via the assets of a media company you utilised
Other Award Criteria
- Demonstrate reach by size and type
- Demonstrate Audit Method
- Demonstrates Relevant revenue / profit figures
- Demonstrates Growth statistics
- Other performance statistics and results / evidence of success
- Website data: page impressions (monthly / yearly), monthly unique users
- Any additional online data
- 10+ Years involvement in the Industry
- Highly credible
- Demonstrates strong & consistent leadership
- Demonstrates thought leadership
- Demonstrates the ability to Innovate
- Demonstrates the ability to take risks
Overall individual winner from either the Sales or Ad-Ops Categories. The Grand Prix Winner will receive a trip to ad:tech New York 2017.