Judging

Meet the Judges

Ryf Quail
Ryf QuailManaging Director ANZ, Comexposium
Does this man need an Introduction? Described by many as one of the sharpest digital minds in ANZ. Ryf’s many years of experience across agency, marketing and technology see him sort after for his thought leadership, expert digital advice and strategy. A fan of continual education he completed an MBA in 2013 and lists – surfing, football (the round ball kind), AFL (what’s that!?!), golf, sailing, reading, and music (playing guitar) as interests. He is currently the MD ANZ of Comexposium producing industry events such as iMedia, ad:tech, MMS. We welcome Ryf back to the judging panel for 2018.
Peter Henning
Peter HenningDirector, Traffic Software Limited
With a Masters Degree in Information Systems Peter should also hold a Masters in Online Ad Operations (if there was such a qualification). Before venturing out and starting up his own ad tech company, Traffic Software last year, Peter spent 7 years at the helm of the Online Ad-Ops team at Mediaworks. In volunteer work Peter is the lead trainer for IABNZ’s Ad-Operations Course and the joint Chair of the Standards and Guidelines Council. We welcome Peter back as a judge for 2018.
Alex Radford
Alex RadfordDirector, Future State Consulting
Alex has held senior leadership roles across the Omnicom, Publicis and Dentsu Aegis Groups where he has been the architect of performance and programmatic strategy. At Dentsu, Alex built Amnet from the ground up to the most respected and innovative trading desk in New Zealand. Alex also ran Dentsu’s multi-award winning agency iProspect, the largest and most successful performance brand in NZ. With a team of sixteen, Alex was able to achieve substantial success for multiple clients across search, attribution, data, and content strategies. We welcome Alex as a judge for 2018.
Richard Thompson
Richard ThompsonDirector, Future State Consulting
Richard has over twenty years experience in marketing and digital media. Most recently he has been Chief Executive of KPEX, New Zealand’s premium digital advertising exchange. Richard has held numerous senior roles in the digital industry across the UK, Europe and New Zealand working with some of the world’s leading brands. He has led the digital strategy and delivery for organisations in a wide range of sectors including BT, MSN, Xbox, Bacardi, Spark and Tourism New Zealand. Richard has also been appointed as a Beachhead Advisor for NZTE where his role is help New Zealand businesses succeed internationally in the global digital economy. Welcome Richard as a judge for 2018.
Kris Hadley
Kris Hadley Chief Digital Officer, OMD
A strong advocate in the field of marketing automation, personalization and retargeting. Kris has 15+ years’ agency side experience in NZ and APAC working for various organisations, developing digital, social and ecommerce strategies. With a passion for both technology and data driven marketing, Kris has successfully assisted many leading brands in implementing effective customer engagement and ecommerce strategies. We welcome Kris as a judge for 2018.
Simon Billings
Simon BillingsDigital and Customer Marketing Director, Restaurant Brands
Simon is a passionate Digital advocate who believes that an effective digital transformation can be the cornerstone of any business when digital strategy is being formulated on top of customer data. Having been a part of both retail B2C and B2B brands, Simon has gained a fantastic over all perspective in digital strategy, implementations and projects, managing media activity, social teams, digital projects and ecommerce optimisation, coordinating with internal logistics teams, IT, Marketing and external agencies. From his experience he has a clear and pragmatic view on how digital can support, enhance and sometimes replace wider marketing activity. We welcome Simon as a judge for 2018.
John Scholfield
John Scholfield Managing Partner, Tilt Digital
John has played a major part in New Zealand’s digital media landscape for nearly 20 years. From co-founding The Internet Bureau, leading agency teams, and currently as Managing Partner at Tilt Digital, John has remained passionate about growing the capabilities of NZ’s digital marketers. We welcome John back as a judge for 2018.
Gavin Male
Gavin Male Managing Director, SLICE Digital & NZ Compare
Gavin is an experienced digital professional with over 15 years of online marketing experience in the UK, Europe and Australasia. Twice short-listed as UK Digital Entrepreneur of the Year (2013, 2014), Gavin is now resident in NZ where he founded and now runs SLICE Digital, the NZ affiliate network and NZ Compare, a portfolio of successful online comparison websites. We welcome Gavin back as a judge for 2018.
Nick Boulstridge
Nick BoulstridgeDigital Media Director, Bank of New Zealand
Nick is a seasoned marketer that has been working in the integration of digital and traditional media for over 20 years. He has held various leadership roles in Blue Chip Financial, Entertainment, FMCG and Media organisations. His experience includes exposure to both local and global markets across media agency and client direct. Before arriving in New Zealand Nick was at Starcom London as Global Digital Director before transferring to VivaKi NZ as Head of Digital. Nick is currently Digital Media Director at Bank of New Zealand where he has the responsibility of overseeing all paid digital media channels, including programmatic and data management platform.
Justine Hickie
Justine HickieGeneral Manager Digital, Mediacom NZ
Working across a variety of blue chip brands in NZ, Australia & the UK, Justine has over 20 years of digital technology, marketing & advertising experience. She’s held a variety of roles over the years from systems auditing through to brand strategy. She is a passionate digital advocate, who has led many award-winning campaign executions for her clients, and believes customer centric thinking is what wins the “race”. In her current role of GM of Digital at Mediacom NZ, she focuses on supporting brands through their digital transformation journey. Challenging the status quo, to ensure brands are future proofing their businesses in this ever-evolving digital world. We welcome Justine as a judge for 2018.
Toni Truslove
Toni TrusloveGeneral Manager Digital Communications, Fonterra
With a career in marcomm’s and customer acquisition at senior level both in New Zealand and internationally Toni is a highly creative, commercial strategist who uses data and digital technology to transform customer experiences and deliver revenue growth on a global scale. Currently General Manager of Digital Communications at Fonterra, Toni is charged with setting the strategic direction for digital excellence across Fonterra’s global business. No stranger to industry awards, whilst in the UK Toni and her team of 15 digital marketers at the Financial Times won ‘Best use of programmatic’ by the Mobile Marketing Association UK and ‘Best publisher innovation in advertising’ by Digiday. We welcome Toni as a judge for 2018.
Brendan Muller
Brendan MullerNational Sales Director, Quantcast
In the last 7 years Brendan has launched two major networks in New Zealand, firstly Exponential in 2011 and then in 2014, VEVO. Currently National Sales Director for AI company Quantcast, Brendan enjoys working with leading advertisers and their agencies helping them find new customers at scale and growing their businesses more efficiently. Brendan has a keen interest in Programmatic advertising and data driven insights. He believes the future of digital advertising is about having access to real-time audience data and enabling advertisers to get a strong return on their overall spend. We welcome Brendan as a judge for 2018.

The Judging Process

Our panel of seasoned digital experts carefully review each nomination against the below judging criteria. Scores are collated and discussed with groups of judges moderated by our content team at our Judging Day, which takes place in July and August. After much deliberation a winner is chosen.

The Grand Prix winner (the stand-out nominee) is also decided after plenty of consideration.

Ad Sales Criteria

Open to – Sales Professionals (Individuals) within Publisher and Vendor organisations only. No joint entries.

The Judges will be awarding a Sales Professional that has truly innovated and excelled with their channel strategy.

Entrants should demonstrate how they have embraced or assisted in the development of the channel within the digital ecosystem by following the category criteria. This could be at a campaign level, by using the channel to increase customer engagement, influence, purchase behaviour and drive the customers ROI.

  • Demonstrates thorough understanding of client business objectives including performing competitive analysis
  • Demonstrates ability to align products with clients business objectives
  • Produces clear and concise proposals in response to briefs and/or RFP’s
  • Uses research and insights to base recommendations
  • Demonstrates thorough understanding of client raw data points for incorporating into campaign briefs and recommendations
  • Can accurately calculate digital metrics
  • Demonstrates trust, ethics and integrity in all dealings
  • Looks for opportunities to Upsell
  • Conducts unbiased debrief at end of the campaign
  • Delivers ROI in-line with customer objectives

Open to – Sales Professionals (Individuals) within Publisher and Vendor organisations only. No joint entries.

The Judges will be awarding a Sales Professional that has truly innovated and excelled with their Video strategy.

Entrants should demonstrate how they have embraced or assisted in the development of Video advertising within the digital ecosystem by following the category criteria. This could be at a campaign level, by using Video to increase customer engagement, influence, purchase behaviour and drive the customers ROI.

  • Demonstrates ability to align the different video formats with clients business objectives
  • Demonstrates understanding the nuances of the various video formats and being able to guide and educate their clients to clearly understand the possibilities as well as any limitations
  • Can accurately calculate Video metrics and demonstrates an understanding of the technical aspects of video and how these may impact metrics
  • Can clearly articulate the buying model i.e. CPM, CPV, CPCV etc.
  • Demonstrates trust, ethics and integrity in all dealings
  • Looks for opportunities to Upsell
  • Conducts unbiased debrief at end of the campaign
  • Delivers ROI in-line with customer objectives

Ad Operations Criteria

Open to – Junior Ad-Ops Professionals (Individuals) within Publisher organisations only.

Judges will be awarding an Ad-Ops Junior that has truly excelled in their role.

Entrants should demonstrate how they have embraced and owned their role within their company by meeting and exceeding all the judging criteria.

  • Less than 3 years experience in Ad-Ops
  • Demonstrates a basic understanding of the Digital Advertising Ecosystem
  • Demonstrates sound understanding of Campaign Goals
  • Demonstrates sound communication skills
  • Demonstrates opportunities to implement solutions that increase the effectiveness and efficiencies of the Ad Ops department, including the development of tools, process and reports related to job responsibilities
  • Demonstrates the ability to accommodate evolving responsibilities and last minute changes
  • Demonstrates a keen interest in developing ad-ops skills
  • Demonstrates a flexible, personable attitude
  • Demonstrates attention to detail
  • Demonstrates the ability to deliver campaigns on time
  • Handles troubleshooting and discrepancies professionally

Open to – Senior Ad-Ops Professionals (Individuals) within Publisher organisations only

Judges will be awarding an Ad-Ops Senior that has truly excelled in their role.

Entrants should demonstrate how they have embraced and owned their role within their company by meeting and exceeding all the judging criteria.

  • More than 3 Years experience in Ad-Ops
  • Demonstrates an advanced understanding of the Digital Advertising Ecosystem
  • Demonstrates sound communication skills
  • Manages start to finish of the campaign process, tracking pixels, troubleshooting tags, targeting, optimization, and reporting
  • Analyses performance metrics for all online ad campaigns, measuring dozens of variables across multiple dimensions
  • Identifies trends in data and deciphers underlying causes. Proactively make changes based on given data to increase in performance and margins
  • Utilizes multivariate testing and other analytics tools to improve insights
  • Stays abreast of trends in online advertising, product development, and yield optimization best practices
  • Can manage and mentor a team of Campaign Managers if required

Creative Categories Criteria

Creative Award – Best Use of Mobile  (As judged and presented by the IABNZ Mobile Advertising Council)

Open to: Vendors (stand-alone), Media Companies (stand-alone), Vendors partnering with: Media Companies, Creative Agencies, Media Agencies, Advertisers. This category is not open to Agency/Advertisers stand alone.

Judges will be rewarding a Mobile Campaign that has truly innovated and excelled with in its creative strategy. Entries must be specifically developed for mobile display in New Zealand. Any entries for Social or Paid-search campaigns for mobile (e.g. Facebook, Instagram or Google) are not permitted and will be disqualified from this Award category

  • Demonstrates thorough understanding of client business objectives
  • The entry MUST provide details of how unique and innovative the creative execution was and the outcomes it delivered
  • Include research and insights as basis for creative recommendation
  • Include post-campaign digital metrics
  • Delivers ROI in-line with campaign objectives

Open to: Vendors (stand-alone), Media Companies (stand-alone), Vendors partnering with: Media Companies, Creative Agencies, Media Agencies, Advertisers. This category is not open to Agency/Advertisers stand alone.

Judges will be rewarding a Digital Led Campaign Best Use of Data that has truly innovated and excelled with in the category.

  • Entrants should demonstrate how they have used intelligent use of internal or external data to bring a competitive advantage. Success could be defined as new customer acquisition, retention, engagement or anything else displaying a competitive advantage.
  • You should also demonstrate how the use of data has driven client or campaign success, with a clear line to connect implementation and results (ROI).

Open to: Vendors (stand-alone), Media Companies (stand-alone), Vendors partnering with: Media Companies, Creative Agencies, Media Agencies, Advertisers. This category is not open to Agency/Advertisers stand alone.

Judges will be rewarding a campaign’s Best Use of Native Advertising that has truly innovated and excelled with in the category.

  • Entrants should demonstrate how they have developed your native advertising or sponsored content strategy including creative and innovative production to the execution, distribution and promotion of the Content.
  • You should demonstrate how your native advertising or sponsored content, across multiple platforms – engaged, informed and promoted a brand, product or service to customers.
  • You should demonstrate how your native advertising or sponsored content achieved success, with a clear line to connect implementation and results (ROI).

Open to: Vendors (stand-alone), Media Companies (stand-alone), Vendors partnering with: Media Companies, Creative Agencies, Media Agencies, Advertisers. This category is not open to Agency/Advertisers stand alone.

Judges will be rewarding a Digital Led Campaign that has a Best Use of Video which has truly innovated and excelled with in the category.

  • Entrants should demonstrate how they have developed their Video advertising strategy including creative and innovative production to the execution, distribution and promotion of the Content.
  • You should demonstrate how your Video advertising engaged, informed and promoted a brand, product or service to customers.
  • You should demonstrate how your Video advertising achieved success, with a clear line to connect implementation and results (ROI).

Other Award Criteria

This award will be presented to a New Zealand publisher that can demonstrate innovation in developing a product that has delivered advertisers with demonstrably  successful digital advertising campaigns and ROI.

  • Open to Products developed in New Zealand only
  • Demonstrate how and why the Product was developed in New Zealand i.e. specifically for the NZ market
  • Demonstrate reach by size and type
  • Demonstrate Audit Method
  • Demonstrates Relevant revenue / profit figures
  • Demonstrates Growth statistics
  • Other performance statistics and results / evidence of success
  • Website data: page impressions (monthly / yearly), monthly unique users
  • Any additional online data

Open to – Digital Agencies, Creative Agencies, Media Agencies, Performance Marketing Agencies

This award will be presented to a Digital Agency that can demonstrate innovation in developing and implementing digital executions that have delivered advertisers with  successful campaigns and ROI.

  • Entrants must derive at least 30% of their revenue from Digital channels
  • Entrants should show how their executions have been innovative and successful and – from the perspective of advertisers – what makes them stand out from the crowd.
  • Entrants should provide a case study which includes: reach by size and type, Audit Method, Relevant revenue / profit figures / ROI, Growth statistics, Other performance statistics and results / evidence of success
  • Website data: impressions (monthly / yearly), monthly unique users
  • Any additional online data

Open to – Trading Desks at Digital Agencies, Media Agencies, Programmatic Agencies

This award will be presented to a Trading Desk that has delivered the highest level of service and innovation in programmatic performance over the previous year.

  • Entrants should profile the trading desk team, their capabilities and how they focus their energies on strategy, analytics, trading, products and supply
  • Entrants should demonstrate the number of campaigns/clients managed and how these accounts have grown over the last year
  • Entrants should demonstrate what technologies are used on their trading desk, how you use them & why they help you deliver results
  • Entrants should demonstrate how data is used in buying strategies
  • Entrants should provide a case study on how metrics are used in programmatic buying/selling to increase client ROI
  • Entrants should show how the team has innovated or added value to a client campaign over the year
  • Entrants should explain how the trading desk performance is reviewed and optimized as well as how buying improvement is assessed against other digital channels

Open to – Member’s of IABNZ Councils

This award celebrates the commitment and contribution of an IABNZ member to help grow and shape the industry by participating in one or more of the IABNZ Councils.

This category is community sourced and we are keen to hear your nominations for dedicated council members. Members can also nominate themselves.

  • Material contributions to tiger team outputs – on time and on brief
  • At least 80% attendance of council meetings throughout the year – 70% if belongs to more than one council

Open to – Individuals from Publisher Organisations with Digital Led roles

This award is for a ‘Rising Star’ in the industry i.e. those with less than 3-years experience, who have displayed commitment, motivation, a willingness to learn, courage under pressure, self confidence, organisational skills and a readiness to go the extra distance for both internal and external customers.

  • Less than 3-years experience in a Digital Media role with an IABNZ Member
  • Demonstrates commitment to their role and to their organisation
  • Demonstrates self motivation in their role and within their team
  • Demonstrates a willingness to learn and develop their skills by taking part in internal/external training or L&D, attending industry events, working with mentors etc.
  • Demonstrates an ability to thrive and deliver under pressure or has shown personal growth in dealing with pressure situations
  • Demonstrates an ability to be highly organised
  • Demonstrates an ability to go the extra distance as an individual, team player and for their customers/clients

This award celebrates a long-standing individual who has helped to grow and shape the industry over the last ten years.

This category is community sourced and we are keen to hear your nominations for extraordinary industry leaders.

  • 10+ Years involvement in the Industry
  • Highly credible
  • Demonstrates strong & consistent leadership
  • Demonstrates thought leadership
  • Demonstrates the ability to Innovate
  • Demonstrates the ability to take risks

 Overall individual winner from either the Sales or Ad-Ops Categories. The Grand Prix Winner will receive a trip to Barcelona to attend the ‘Mobile World Congress’ in February 2019.