Creative Award – Best Use of Mobile (As judged and presented by the IABNZ Mobile Advertising Council)
Open to: Vendors (stand-alone), Media Companies (stand-alone), Vendors partnering with: Media Companies, Creative Agencies, Media Agencies, Advertisers. This category is not open to Agency/Advertisers stand alone.
Judges will be rewarding a Mobile Campaign that has truly innovated and excelled with in its creative strategy. Entries must be specifically developed for mobile display in New Zealand. Any entries for Social or Paid-search campaigns for mobile (e.g. Facebook, Instagram or Google) are not permitted and will be disqualified from this Award category
- Demonstrates thorough understanding of client business objectives
- The entry MUST provide details of how unique and innovative the creative execution was and the outcomes it delivered
- Include research and insights as basis for creative recommendation
- Include post-campaign digital metrics
- Delivers ROI in-line with campaign objectives