Judges will be rewarding a Mobile Campaign that has truly innovated and excelled with in its creative strategy. Entries must be specifically developed for mobile display in New Zealand. Any entries for Social or Paid-search campaigns for mobile (e.g. Facebook, Instagram or Google) are not permitted and will be disqualified from this Award category.
This Award will be judged and presented by the IABNZ Mobile Advertising Council.
Judges will be rewarding a Digital Led Campaign Best Use of Data that has truly innovated and excelled with in the category.
Entrants should demonstrate how they have used intelligent use of internal or external data to bring a competitive advantage. Success could be defined as new customer acquisition, retention, engagement or anything else displaying a competitive advantage. You should also demonstrate how the use of data has driven client or campaign success, with a clear line to connect implementation and results (ROI).
Judges will be rewarding a Digital Led Campaign that has a Best Use of Native Advertising that has truly innovated and excelled with in the category.
Entrants should demonstrate how they have developed your native advertising or sponsored content strategy including creative and innovative production to the execution, distribution and promotion of the Content. You should demonstrate how your native advertising or sponsored content, across multiple platforms – engaged, informed and promoted a brand, product or service to customers. You should demonstrate how your native advertising or sponsored content achieved success, with a clear line to connect implementation and results (ROI).
Judges will be rewarding a Digital Led Campaign that has a Best Use of Video which has truly innovated and excelled with their Video strategy.
Entrants should demonstrate how they have embraced or assisted in the development of Video advertising within the digital ecosystem by following the category criteria. This could be at a campaign level, by using Video to increase customer engagement, influence, purchase behaviour and drive the customers ROI.
This award will be presented to a publisher that can demonstrate innovation in developing a product built in New Zealand that has delivered advertisers with hugely successful digital advertising campaigns.
Entrants should include how their product has been innovative over the last year, and – from the perspective of advertisers – what makes them stand out from the crowd.
This award is for a ‘Rising Star’ in the industry i.e. those with less than 3-years experience, who have displayed commitment, motivation, willingness to learn, courage under pressure, self confidence, organisation skills and a readiness to go the extra distance for both internal and external customers.
This award celebrates the commitment and contribution of a member to help grow and shape the industry by participating in one or more of the IABNZ Councils. This award is community sourced and we are keen to hear your nominations for dedicated council members. Members can also nominate themselves.