Judges will be rewarding a Digital Led Mobile Campaign that has truly innovated and excelled with in its creative strategy.
Entrants should demonstrate how they have led the campaign with mobile advertising. You should demonstrate how you have used mobile advertising to increase customer engagement, influence, purchase behaviour and drive ROI. You should demonstrate how you have used mobile or connected device platforms and technologies to push boundaries.
Judges will be rewarding a Digital Led Campaign Best Use of Data that has truly innovated and excelled with in the category.
Entrants should demonstrate how they have used intelligent use of internal or external data to bring a competitive advantage. Success could be defined as new customer acquisition, retention, engagement or anything else displaying a competitive advantage. You should also demonstrate how the use of data has driven client or campaign success, with a clear line to connect implementation and results (ROI).
Judges will be rewarding a Digital Led Campaign that has a Best Use of Native Advertising that has truly innovated and excelled with in the category.
Entrants should demonstrate how they have developed your native advertising or sponsored content strategy including creative and innovative production to the execution, distribution and promotion of the Content. You should demonstrate how your native advertising or sponsored content, across multiple platforms – engaged, informed and promoted a brand, product or service to customers. You should demonstrate how your native advertising or sponsored content achieved success, with a clear line to connect implementation and results (ROI).
Judges will be rewarding a Digital Led Campaign by an Advertiser that has truly innovated and excelled with in the category.
Entrants should explain how the campaign that was digitally led. This campaign might have used other channels, including main-stream media, but must demonstrate that the digital or technological idea was the catalyst for the campaign and without it the campaign could not work. This category can also include purpose built digital platforms for marketing communications or commercial activity which are not one-off campaigns. The entry must provide a minimum of 6 months data that clearly demonstrates the in-market results. You should explain where and how your campaign was able to connect with your audience via the assets of a media company you utilised.
This award will be presented to a publisher that can demonstrate innovation in developing a product built in New Zealand that has delivered advertisers with hugely successful digital advertising campaigns.
Entrants should include how their product has been innovative over the last year, and – from the perspective of advertisers – what makes them stand out from the crowd.
This award is for a ‘Rising Star’ in the industry i.e. those with less than 2-years experience, who have displayed commitment, motivation, willingness to learn, courage under pressure, self confidence, organisation skills and a readiness to go the extra distance for both internal and external customers.