CATEGORIES

Sales and Ad Operations

Audio Sales Excellence Award

Judges will be awarding a sales professional that has truly excelled with their Audio strategy. Entrants should demonstrate how they have embraced or assisted in the development of Audio advertising within the digital ecosystem, by using Audio to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.

Display Sales Excellence

Judges will be awarding a sales professional that has truly excelled with their Display strategy. Entrants should demonstrate how they have embraced or assisted in the development of Display advertising within the digital ecosystem, by using Display to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.

DOOH Sales Excellence Award

Judges will be awarding a sales professional that has truly excelled with their DOOH strategy. Entrants should demonstrate how they have embraced or assisted in the development of DOOH advertising within the digital ecosystem, by using DOOH to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.

Mobile Sales Excellence Award

Judges will be awarding a sales professional that has truly excelled with their Mobile strategy. Entrants should demonstrate how they have embraced or assisted in the development of Mobile advertising within the digital ecosystem, by using Mobile to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.

Native Sales Excellence Award

Judges will be awarding a sales professional that has truly excelled with their Native strategy. Entrants should demonstrate how they have embraced or assisted in the development of Native advertising within the digital ecosystem, by using Native to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.

Search Sales Excellence Award

Judges will be awarding a sales professional that has truly excelled with their Search strategy. Entrants should demonstrate how they have embraced or assisted in the development of Search advertising within the digital ecosystem, by using Search to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.

Social Sales Excellence Award

Judges will be awarding a sales professional that has truly excelled with their Social strategy. Entrants should demonstrate how they have embraced or assisted in the development of Social advertising within the digital ecosystem, by using Social to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.

Sponsorship Sales Excellence Award

Judges will be awarding a sales professional that has truly excelled with their Sponsorship strategy. Entrants should demonstrate how they have embraced or assisted in the development of Sponsorship advertising within the digital ecosystem, by using Sponsorship to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.

Video Sales Excellence Award

Judges will be awarding a sales professional that has truly excelled with their Video strategy. Entrants should demonstrate how they have embraced or assisted in the development of Video advertising within the digital ecosystem, by using Video to fulfil each of the Entry Criteria below. This could be at a campaign level, or across a broader portfolio of clients.

Junior Ad-Operations Excellence

Judges will be awarding a junior Ad-Operations professional that has truly excelled in their role. Entrants should demonstrate how they have embraced and owned their role by meeting and exceeding each of the Entry Criteria below.

Senior Ad-Operations Excellence

Judges will be awarding a Senior Ad-Operations professional that has truly excelled in their role. Entrants should demonstrate how they have embraced and owned their role by meeting and exceeding each of the Entry Criteria below.

Digital Excellence (Individual)

Judges will be awarding a sales professional that has truly excelled in the sales function. Entrants should demonstrate a thorough strategic understanding of client business objectives by providing proactive, innovative solutions, benchmarked against clearly defined KPI’s. This could be at a campaign level, or across an entire portfolio of clients.

Digital Excellence (Team)

Judges will be awarding a sales team that has truly excelled in the sales function. Entrants should demonstrate a thorough strategic understanding of client business objectives by providing proactive, innovative solutions, benchmarked against clearly defined KPI’s. This could be at a campaign level, or across an entire portfolio of clients.

Channel Excellence

Best Use of Audio

Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Audio within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Audio advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of Display

Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Display within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Display advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of DOOH

Judges will be awarding a digital led campaign that has truly excelled through the utilisation of DOOH within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their DOOH advertising strategy, including creative and innovative production (for a digital application, site, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of Mobile

Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Mobile within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Mobile advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of Native

Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Native (in feed/in-content, content recommendation, branded/Native content) within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Native advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of Social

Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Social (including, but not limited to, content creation, influencer marketing, advocacy and UGC, paid amplification, and community management) within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Social advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of Sponsorship

Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Sponsorship within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Sponsorship advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Best Use of Video

Judges will be awarding a digital led campaign that has truly excelled through the utilisation of Video within its creative and media strategy, to increase performance, customer engagement, influence purchase behaviour and drive the customer’s ROI. Entrants should demonstrate how they have developed their Video advertising strategy, including creative and innovative production (for a digital application, site, video, or campaign), to the execution, distribution, and promotion of the campaign.

Campaign Effectiveness

Best Brand Campaign

Judges will be awarding a brand campaign that has truly excelled in its strategic approach (in which digital played a key role); through increased performance, customer engagement and purchase behaviour, to deliver a positive uptick against brand metrics.

Best Campaign on a Budget

Judges will be awarding a digital led stand-alone campaign with a budget of $50,000 or less, that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.

Best Charity Campaign

Judges will be awarding a digital led charity (charity, appeal, fundraiser, or not-for-profit community programme) that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.

BEST USE OF INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN

Judges will be awarding a digital exclusive campaign (one or more digital channels) that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.

BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN

Judges will be awarding an integrated multi-channel campaign (one or more digital channels, and one or more offline channels) that has truly excelled in its strategic approach (in which digital played a key role); through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.

BEST performace CAMPAIGN

Judges will be awarding a digital performance campaign that has truly excelled in its strategic approach; through increased performance, customer engagement and purchase behaviour, to drive ROI and deliver outstanding results.

Data and Effectiveness

Best Use of Data: Campaign Targeting

Pre-campaign audience creation.
Judges will be rewarding best use of data and insights to form a campaign target segment. The targeting approach must be truly data driven and innovative. Entrants should demonstrate how the audience segment, creation, or modelling, has led to campaign success.

Best Use of Data: Campaign Measurement and Optimisation

Post – campaign measurement and inflight optimisation.
Judges will be rewarding how data and insights were used in an innovative manner to measure the impact of a campaign and/or to optimise/improve the inflight performance.  Entrants should demonstrate how the use of data and insights led to campaign success.

Best Use of Programmatic

Judges will be awarding Best Use of Programmatic to a media buy behind a strong, digital led campaign on any channel. Entrants should demonstrate clear results stemming from the use of Programmatic especially efficient tech, processes, spend, and effective placement.

Best Use of SEM and/or SEO

Judges will be awarding an SEM and/or SEO campaign that has truly innovated or excelled. Entrants should demonstrate how their paid and/or organic search engine initiatives led to client or campaign success. Open to both organic and paid search engine initiatives.

Best Use of Technology

Judges will be awarding a digital led campaign that has truly excelled through the application of technology to increase marketing effectiveness, customer engagement and the customer’s ROI. Entrants should demonstrate how they have developed their ad-tech/martech strategy using tools for customer data management, analytics, creative optimisation and delivery, machine learning, modelling, research, audience targeting and leveraging data.

Grand Awards

Digital Product of the Year

This award will be presented to a publisher that can demonstrate innovation in developing a product built in New Zealand that has delivered New Zealand advertisers with hugely successful digital advertising campaigns. Entrants should include how their product has been innovative over the past year and, from the perspective of advertisers, what makes them stand out from the crowd.

Digital Start-Up of the Year

This award is for a start-up that was founded between the dates 1 January 2019 – 31 March 2020, and must have no more than NZD$8 million funding at the time of application, and 30% of revenue must come from digital outlets. The start-up must have a live product/service in the New Zealand digital industry that has achieved great success in its early years and has shown great commitment to both their clients and the industry.

Council Member of the Year

Judges will be awarding an individual who has contributed to growing and shaping the industry by participating in one or more of the IAB New Zealand Councils. This Award is community sourced and we invite nominations for dedicated Council members, however Council members can also nominate themselves. There is no entry fee to enter this Award.

Emerging Talent

Judges will be awarding an individual with less than three years of experience in the industry in digital media role, who exemplifies ‘emerging talent’ by displaying commitment, motivation, willingness to learn, courage under pressure, self-confidence, organisation skills and a readiness to go the extra distance for both internal and external stakeholders. There is no entry fee to enter this Award.

Service to the Industry

Judges will be awarding an individual with long-standing industry service who has contributed to growing and shaping the digital industry over the past ten years. This Award is community sourced and we invite nominations for extraordinary industry leaders. There is no entry fee to enter this Award.

Agency of the Year

This award will be presented to an Advertising or Media Agency that can demonstrate innovation in developing and implementing digital executions that have delivered successful campaigns and ROI.

Best in Show

In 2020, for the first time, judges will be awarding Best in Show to a Gold winner from any of the five Award categories: Sales, Ad-Operations and Planning, Channel Excellence, Campaign Effectiveness, Data and Effectiveness, and Grand Awards, which truly excels and stands out from the crowd.

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