2020 Finalists & Winners

2020 IAB NEW ZEALAND DIGITAL ADVERTISING AWARDS FINALISTS & WINNERS

2020 IAB New Zealand Digital Advertising Awards Winners Announced

IAB New Zealand is delighted to announce and congratulate the following winners in each of the five categories: Sales and Ad-Operations, Channel Excellence, Campaign Effectiveness, Data and Effectiveness and Grand Awards.

SALES AND AD-OPERATIONS AWARDS

 

2020 AUDIO SALES EXCELLENCE

MONIQUE PIERCE

‘PUSH THE BOAT OUT’ – COASTGUARD NZ

MEDIAWORKS

2020 DISPLAY SALES EXCELLENCE

METSERVICE INTEGRATED CAMPAIGN FOR MERIDIAN AND OMD

MEL GRAHAM

2020 NATIVE SALES EXCELLENCE

LLOYD AICKIN

NZME.

2020 SEARCH SALES EXCELLENCE

GLOBAL BEST PRACTICE SEARCH WITH HARMONEY TRANSFORMS ITS BUSINESS

MARK JACKSON

2020 VIDEO SALES EXCELLENCE

JAMES ROGAL

100 WAYS WITH COLORADO – HOLDEN

MEDIAWORKS

2020 JUNIOR AD-OPERATIONS EXCELLENCE

ANA MAYKOT

DIGITAL AGENCY PROJECT MANAGER

MEDIAWORKS

2020 SENIOR AD-OPERATIONS EXCELLENCE

KAITLIN MOELLER

ADVERTISING MANAGER

THIS SIDE UP – SENIOR AD OPS MASTER CLASS

2020 DIGITAL EXCELLENCE (INDIVIDUAL)

SIMON LAIRD

GOOGLE

 

2020 DIGITAL EXCELLENCE (TEAM)

MEDIAWORKS DIGITAL SALES TEAM 

STEPHEN OLD, MATT FUSSELL AND TEAM

MEDIAWORKS

 

CHANNEL EXCELLENCE AWARDS

2020 BEST USE OF AUDIO

HEWLETT PACKARD – BUSINESS CLASS

NZME. AND DRUM 

 

2020 BEST USE OF DISPLAY

COINCIDENTALLY CONVENIENT 

CHORUS

FCB NEW ZEALAND

NZME. AND TRADE ME

2020 BEST USE OF DIGITAL OUT OF HOME

OUTDOOR ADVERTISING FOR THE DIGITAL AGE

RICHARD POOK, DENTSU

BRAM STEVENS, DENTSU

2020 BEST USE OF MOBILE  

DOWN TO FORNICATE

FCB NEW ZEALAND

NEW ZEALAND AIDS FOUNDATION

 

2020 BEST USE OF NATIVE

CHORUS – PROJECT CONNECT

NZME.

FCB NEW ZEALAND 

2020 BEST USE OF SOCIAL

NZTA – WAKA KOTAHI – THE UNSAID

OMD/FUSE NEW ZEALAND

CLEMENGER BBDO

ANNALECT NEW ZEALAND

2020 BEST USE OF SPONSORSHIP

NEWSHUB RUGBY WORLD CUP EDITORIAL COVERAGE SPONSORSHIP – SUZUKI

KATE GRAHAM

MEDIAWORKS

2020 BEST USE OF VIDEO

SKINNY UNLIMITED

PHD NEW ZEALAND

SKINNY MOBILE

TVNZ

CAMPAIGN EFFECTIVENESS AWARDS

 

2020 BEST BRAND CAMPAIGN

TAKING SMALL STEPS

AIA NEW ZEALAND AND TOGETHER

BULLFROG

ANTHEM

 

2020 BEST CAMPAIGN ON A BUDGET

FINDING THE PERFECT MATCH

TOGETHER

FIRST GAS

 

2020 BEST CHARITY CAMPAIGN

DOWN TO FORNICATE

FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

 

2020 BEST USE OF INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN

GOOD MORNING WORLD

SPECIAL GROUP NEW ZEALAND

SPECIAL GROUP AUSTRALIA

TOURISM NEW ZEALAND

 

2020 BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN

BAT FOR YOUR CAP

PHD NEW ZEALAND

ANZ

 

2020 BEST PERFORMANCE CAMPAIGN

COINCIDENTALLY CONVENIENT 

CHORUS

FCB NEW ZEALAND

NZME. AND TRADE ME

DATA AND EFFECTIVENESS AWARDS

2020 BEST USE OF DATA – CAMPAIGN TARGETING

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL

KIWIBANK LIMITED

EQUIFAX NZ

OMD

 

2020 BEST USE OF DATA – CAMPAIGN MEASUREMENT AND OPTIMISATION

THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS

OMG NEW ZEALAND

 

2020 BEST USE OF PROGRAMMATIC

INSURING TOWER’S PROGRAMMATIC SUCCESS

MBM

TOWER INSURANCE NZ

2020 BEST USE OF SEM AND/OR SEO

LETTING YOUR FINGERS DO THE TALKING

NICK SADLER, PHD NEW ZEALAND

GENESIS

2020 BEST USE OF TECHNOLOGY

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL

KIWIBANK LIMITED

EQUIFAX NZ

OMD

GRAND AWARDS

2020 DIGITAL PRODUCT OF THE YEAR

SUPERCHARGING TVNZ ON DEMAND

BEN FISHER
EMILY HUNT

SALLY FALCONER

 

2020 DIGITAL START-UP OF THE YEAR

REWARDHUB

MICHAEL FUYALA

REWARDHUB

 

2020 COUNCIL MEMBER OF THE YEAR

NIKHIL ELAYAT

STANLEY ST.

2020 EMERGING TALENT

DIELLE RODRIGUES

MBM

2020 SERVICE TO THE INDUSTRY

JAMES BUTCHER

GM – DIGITAL MEDIA

FCB NEW ZEALAND

2020 AGENCY OF THE YEAR

MBM: DIGITALLY DELIVERING OUR MOST SUCCESSFUL YEAR YET

MBM

2020 BEST IN SHOW

DOWN TO FORNICATE

FCB NEW ZEALAND

NEW ZEALAND AIDS FOUNDATION

 

FINALISTS

1.0 SALES ANDAD-OPERATIONS AWARDS

AUDIO SALES EXCELLENCE

MONIQUE PIERCE
‘PUSH THE BOAT OUT’ – COASTGUARD NZ
MEDIAWORKS

DISPLAY SALES EXCELLENCE

JANE ORMSBY, VINAY SHRIYAN
SCROLL MEDIA

METSERVICE INTEGRATED CAMPAIGN FOR MERIDIAN AND OMD
MEL GRAHAM

NATIVE SALES EXCELLENCE

LLOYD AICKIN
NZME.

SEARCH SALES EXCELLENCE

GLOBAL BEST PRACTICE SEARCH WITH HARMONEY TRANSFORMS ITS BUSINESS
MARK JACKSON

VIDEO SALES EXCELLENCE

JAMES ROGAL
100 WAYS WITH COLORADO, HOLDEN
MEDIAWORKS

TASH JUDSON
BNZ + VDX.TV = COMMONSENSE
VDX.TV

JUNIOR AD-OPERATIONS EXCELLENCE

ANA MAYKOT, DIGITAL AGENCY PROJECT MANAGER
MEDIAWORKS

DENZEL ROTH, PROGRAMMATIC SPECIALIST
TVNZ

NATASHA AHMED, DIGITAL INTEGRATION PROJECT MANAGER
MEDIAWORKS

SENIOR AD-OPERATIONS EXCELLENCE

CHARLOTTE STARTIN, SENIOR DIGITAL CAMPAIGN SPECIALIST
NZME.

KAITLIN MOELLER, ADVERTISING MANAGER
THIS SIDE UP – SENIOR AD OPS MASTER CLASS

YAO SUN, AD OPERATIONS DIRECTOR
OMD NEW ZEALAND

DIGITAL EXCELLENCE (INDIVIDUAL)

EMILY HUNT
TVNZ

SIMON LAIRD
GOOGLE

TASH JUDSON
VDX.TV

DIGITAL EXCELLENCE (TEAM)

MEDIAWORKS DIGITAL SALES TEAM
STEPHEN OLD, MATT FUSSELL AND TEAM
MEDIAWORKS

2.0 CHANNEL EXCELLENCE AWARDS

BEST USE OF AUDIO

HEWLETT PACKARD – BUSINESS CLASS
NZME. AND DRUM

TUBORG TURNUP
NZME. AND IKON

BEST USE OF DISPLAY

ATEED: LAUNCHING A TRULY DYNAMIC ELEMENTAL AKL
MBM
FEDERATION.
ATEED

COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

MERIDIAN ENERGY – HACKING THE WEATHER CHAT
OMD NEW ZEALAND
BARNES CATMUR & FRIENDS DENTSU

BEST USE OF DOOH

MERIDIAN ENERGY – HACKING THE WEATHER CHAT
OMD NEW ZEALAND
BARNES CATMUR & FRIENDS DENTSU

OUTDOOR ADVERTISING FOR THE DIGITAL AGE
RICHARD POOK, DENTSU
BRAM STEVENS, DENTSU

BEST USE OF MOBILE

BAT FOR YOUR CAP
PHD NEW ZEALAND
ANZ

DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

MCDONALD’S – BATTLE OF THE BURGERS
OMD NEW ZEALAND
TRACK
DDB

BEST USE OF NATIVE

CHORUS – PROJECT CONNECT
NZME.
FCB NEW ZEALAND

NEWSHUB AND THE PROPERTY APPRENTICE
JULIET MCGHIE
KATE GRAHAM
MEDIAWORKS

VERIZON MEDIA FOR VODAFONE
TOM ADAMSON
VERIZON MEDIA

BEST USE OF SOCIAL

GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND

NZTA – WAKA KOTAHI – THE UNSAID
OMD/FUSE NEW ZEALAND
CLEMENGER BBDO
ANNALECT NEW ZEALAND

PREDICTING DUMB
WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND

BEST USE OF SPONSORSHIP

NEWSHUB RUGBY WORLD CUP EDITORIAL COVERAGE SPONSORSHIP – SUZUKI
KATE GRAHAM
MEDIAWORKS

BEST USE OF VIDEO

DB EXPORT – I’M DRINKING IT FOR YOU
DENTSU
COLENSO
DRUM

SKINNY UNLIMITED
PHD NEW ZEALAND
SKINNY MOBILE
TVNZ

3.0 CAMPAIGN EFFECTIVENESS AWARDS

BEST BRAND CAMPAIGN

DB EXPORT – I’M DRINKING IT FOR YOU
DENTSU
COLENSO
DRUM

GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND

TAKING SMALL STEPS
AIA NEW ZEALAND AND TOGETHER
BULLFROG
ANTHEM

BEST CAMPAIGN ON A BUDGET

FINDING THE PERFECT MATCH
TOGETHER
FIRST GAS

THIS SIDE UP – RECORD SALES SPRING CAMPAIGN FOR KINGS PLANT BARN ON A BUDGET
STEVE CROWE
ANDREW CROWE
KAITLIN MOELLER

BEST CHARITY CAMPAIGN

DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

PREDICTING DUMB
WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND

Z ENERGY’S GOOD IN THE HOOD
MBM
Z ENERGY

BEST USE OF INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN

GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND

BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN

BAT FOR YOUR CAP
PHD NEW ZEALAND
ANZ

MERIDIAN ENERGY – HACKING THE WEATHER CHAT
OMD NEW ZEALAND
BARNES CATMUR & FRIENDS DENTSU

TAKING SMALL STEPS
AIA NEW ZEALAND AND TOGETHER
BULLFROG
ANTHEM

BEST PERFORMANCE CAMPAIGN

COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

VERIZON MEDIA FOR LIQUORLAND
TOM ADAMSON
VERIZON MEDIA

4.0 DATA AND EFFECTIVENESS AWARDS

BEST USE OF DATA – CAMPAIGN TARGETING

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD

COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

BEST USE OF DATA – CAMPAIGN MEASUREMENT AND OPTIMISATION

COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS
OMG NEW ZEALAND

THE WAREHOUSE GROUP
ESTABLISHING THE COMMAND CENTRE
OMG NEW ZEALAND

BEST USE OF PROGRAMMATIC

INSURING TOWER’S PROGRAMMATIC SUCCESS
MBM
TOWER INSURANCE NZ

SUPPLY PATH JIGSAW
ACQUIRE – DATA DRIVEN MARKETING

THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS
OMG NEW ZEALAND

BEST USE OF SEM AND/OR SEO

BUILDING A MOBILE POWERSHOP
MBM
POWERSHOP

LETTING YOUR FINGERS DO THE TALKING
NICK SADLER, PHD NEW ZEALAND
GENESIS

OPTIMISING TO LIFETIME PROFIT
CHEYENNE WELHAM, PHD NEW ZEALAND
SPARK NEW ZEALAND

BEST USE OF TECHNOLOGY

OUTDOOR ADVERTISING FOR THE DIGITAL AGE
RICHARD POOK, DENTSU
BRAM STEVENS, DENTSU

PREDICTING DUMB
WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD

5.0 GRAND AWARDS

DIGITAL PRODUCT OF THE YEAR

SCROLL HEADER – BIDDING SOLUTION
VINAY SHRIYAN
KATE CUNNINGHAM

S.L.I.C.E DIGITAL AFFILIATE NETWORK
S.L.I.C.E DIGITAL

SUPERCHARGING TVNZ ON DEMAND
BEN FISHER
EMILY HUNT
SALLY FALCONER

DIGITAL START-UP OF THE YEAR

REWARDHUB
MICHAEL FUYALA
REWARDHUB

MANUKA HONEY OF NEW ZEALAND
SARAH GILL, EXPAND ONLINE
JUDE SALISBURY, MANUKA HONEY OF NEW ZEALAND

COUNCIL MEMBER OF THE YEAR

DAN RICHARDSON
VERIZON MEDIA

JOHN FARRELL
STUFF

NIKHIL ELAYAT
STANLEY ST.

EMERGING TALENT

DIELLE RODRIGUES
MBM

MAX HUANG
ACQUIRE NZ

OLIVIA GRAHAM
ACQUIRE DATA DRIVEN MARKETING

RON CHEE CHAN
OMD NEW ZEALAND

SERVICE TO THE INDUSTRY

GAVIN MALE
FOUNDER AND MANAGING DIRECTOR, S.L.I.C.E DIGITAL

JAMES BUTCHER, GM – DIGITAL MEDIA, FCB NEW ZEALAND

JANE ORMSBY
FOUNDER AND MANAGING DIRECTOR, SCROLL MEDIA

AGENCY OF THE YEAR

MBM: DIGITALLY DELIVERING OUR MOST SUCCESSFUL YEAR YET
MBM

OMD NEW ZEALAND, BETTER RESULTS FASTER
OMD NEW ZEALAND
OMG (HOLDING GROUP)

2020 IAB New Zealand Digital Advertising Awards Winners Announced

IAB New Zealand is delighted to announce and congratulate the following winners in each of the five categories: Sales and Ad-Operations, Channel Excellence, Campaign Effectiveness, Data and Effectiveness and Grand Awards.

SALES AND AD-OPERATIONS AWARDS

 

2020 AUDIO SALES EXCELLENCE

MONIQUE PIERCE

‘PUSH THE BOAT OUT’ – COASTGUARD NZ

MEDIAWORKS

2020 DISPLAY SALES EXCELLENCE

METSERVICE INTEGRATED CAMPAIGN FOR MERIDIAN AND OMD

MEL GRAHAM

2020 NATIVE SALES EXCELLENCE

LLOYD AICKIN

NZME.

2020 SEARCH SALES EXCELLENCE

GLOBAL BEST PRACTICE SEARCH WITH HARMONEY TRANSFORMS ITS BUSINESS

MARK JACKSON

2020 VIDEO SALES EXCELLENCE

JAMES ROGAL

100 WAYS WITH COLORADO – HOLDEN

MEDIAWORKS

2020 JUNIOR AD-OPERATIONS EXCELLENCE

ANA MAYKOT

DIGITAL AGENCY PROJECT MANAGER

MEDIAWORKS

2020 SENIOR AD-OPERATIONS EXCELLENCE

KAITLIN MOELLER

ADVERTISING MANAGER

THIS SIDE UP – SENIOR AD OPS MASTER CLASS

2020 DIGITAL EXCELLENCE (INDIVIDUAL)

SIMON LAIRD

GOOGLE

 

2020 DIGITAL EXCELLENCE (TEAM)

MEDIAWORKS DIGITAL SALES TEAM 

STEPHEN OLD, MATT FUSSELL AND TEAM

MEDIAWORKS

CHANNEL EXCELLENCE AWARDS

2020 BEST USE OF AUDIO

HEWLETT PACKARD – BUSINESS CLASS

NZME. AND DRUM 

 

2020 BEST USE OF DISPLAY

COINCIDENTALLY CONVENIENT 

CHORUS

FCB NEW ZEALAND

NZME. AND TRADE ME

2020 BEST USE OF DIGITAL OUT OF HOME

OUTDOOR ADVERTISING FOR THE DIGITAL AGE

RICHARD POOK, DENTSU

BRAM STEVENS, DENTSU

2020 BEST USE OF MOBILE  

DOWN TO FORNICATE

FCB NEW ZEALAND

NEW ZEALAND AIDS FOUNDATION

 

2020 BEST USE OF NATIVE

CHORUS – PROJECT CONNECT

NZME.

FCB NEW ZEALAND 

2020 BEST USE OF SOCIAL

NZTA – WAKA KOTAHI – THE UNSAID

OMD/FUSE NEW ZEALAND

CLEMENGER BBDO

ANNALECT NEW ZEALAND

2020 BEST USE OF SPONSORSHIP

NEWSHUB RUGBY WORLD CUP EDITORIAL COVERAGE SPONSORSHIP – SUZUKI

KATE GRAHAM

MEDIAWORKS

2020 BEST USE OF VIDEO

SKINNY UNLIMITED

PHD NEW ZEALAND

SKINNY MOBILE

TVNZ

CAMPAIGN EFFECTIVENESS AWARDS

 

2020 BEST BRAND CAMPAIGN

TAKING SMALL STEPS

AIA NEW ZEALAND AND TOGETHER

BULLFROG

ANTHEM

 

2020 BEST CAMPAIGN ON A BUDGET

FINDING THE PERFECT MATCH

TOGETHER

FIRST GAS

 

2020 BEST CHARITY CAMPAIGN

DOWN TO FORNICATE

FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

 

2020 BEST USE OF INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN

GOOD MORNING WORLD

SPECIAL GROUP NEW ZEALAND

SPECIAL GROUP AUSTRALIA

TOURISM NEW ZEALAND

 

2020 BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN

BAT FOR YOUR CAP

PHD NEW ZEALAND

ANZ

 

2020 BEST PERFORMANCE CAMPAIGN

COINCIDENTALLY CONVENIENT 

CHORUS

FCB NEW ZEALAND

NZME. AND TRADE ME

DATA AND EFFECTIVENESS AWARDS

2020 BEST USE OF DATA – CAMPAIGN TARGETING

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL

KIWIBANK LIMITED

EQUIFAX NZ

OMD

 

2020 BEST USE OF DATA – CAMPAIGN MEASUREMENT AND OPTIMISATION

THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS

OMG NEW ZEALAND

2020 BEST USE OF PROGRAMMATIC

INSURING TOWER’S PROGRAMMATIC SUCCESS

MBM

TOWER INSURANCE NZ

2020 BEST USE OF SEM AND/OR SEO

LETTING YOUR FINGERS DO THE TALKING

NICK SADLER, PHD NEW ZEALAND

GENESIS

2020 BEST USE OF TECHNOLOGY

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL

KIWIBANK LIMITED

EQUIFAX NZ

OMD

GRAND AWARDS

2020 DIGITAL PRODUCT OF THE YEAR

SUPERCHARGING TVNZ ON DEMAND

BEN FISHER
EMILY HUNT

SALLY FALCONER

 

2020 DIGITAL START-UP OF THE YEAR

REWARDHUB

MICHAEL FUYALA

REWARDHUB

 

2020 COUNCIL MEMBER OF THE YEAR

NIKHIL ELAYAT

STANLEY ST.

2020 EMERGING TALENT

DIELLE RODRIGUES

MBM

2020 SERVICE TO THE INDUSTRY

JAMES BUTCHER

GM – DIGITAL MEDIA

FCB NEW ZEALAND

2020 AGENCY OF THE YEAR

MBM: DIGITALLY DELIVERING OUR MOST SUCCESSFUL YEAR YET

MBM

2020 BEST IN SHOW

DOWN TO FORNICATE

FCB NEW ZEALAND

NEW ZEALAND AIDS FOUNDATION

FINALISTS

1.0 SALES ANDAD-OPERATIONS AWARDS

AUDIO SALES EXCELLENCE

MONIQUE PIERCE
‘PUSH THE BOAT OUT’ – COASTGUARD NZ
MEDIAWORKS

DISPLAY SALES EXCELLENCE

JANE ORMSBY, VINAY SHRIYAN
SCROLL MEDIA

METSERVICE INTEGRATED CAMPAIGN FOR MERIDIAN AND OMD
MEL GRAHAM

NATIVE SALES EXCELLENCE

LLOYD AICKIN
NZME.

SEARCH SALES EXCELLENCE

GLOBAL BEST PRACTICE SEARCH WITH HARMONEY TRANSFORMS ITS BUSINESS
MARK JACKSON

VIDEO SALES EXCELLENCE

JAMES ROGAL
100 WAYS WITH COLORADO, HOLDEN
MEDIAWORKS

TASH JUDSON
BNZ + VDX.TV = COMMONSENSE
VDX.TV

JUNIOR AD-OPERATIONS EXCELLENCE

ANA MAYKOT, DIGITAL AGENCY PROJECT MANAGER
MEDIAWORKS

DENZEL ROTH, PROGRAMMATIC SPECIALIST
TVNZ

NATASHA AHMED, DIGITAL INTEGRATION PROJECT MANAGER
MEDIAWORKS

SENIOR AD-OPERATIONS EXCELLENCE

CHARLOTTE STARTIN, SENIOR DIGITAL CAMPAIGN SPECIALIST
NZME.

KAITLIN MOELLER, ADVERTISING MANAGER
THIS SIDE UP – SENIOR AD OPS MASTER CLASS

YAO SUN, AD OPERATIONS DIRECTOR
OMD NEW ZEALAND

DIGITAL EXCELLENCE (INDIVIDUAL)

EMILY HUNT
TVNZ

SIMON LAIRD
GOOGLE

TASH JUDSON
VDX.TV

DIGITAL EXCELLENCE (TEAM)

MEDIAWORKS DIGITAL SALES TEAM
STEPHEN OLD, MATT FUSSELL AND TEAM
MEDIAWORKS

2.0 CHANNEL EXCELLENCE AWARDS

BEST USE OF AUDIO

HEWLETT PACKARD – BUSINESS CLASS
NZME. AND DRUM

TUBORG TURNUP
NZME. AND IKON

BEST USE OF DISPLAY

ATEED: LAUNCHING A TRULY DYNAMIC ELEMENTAL AKL
MBM
FEDERATION.
ATEED

COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

MERIDIAN ENERGY – HACKING THE WEATHER CHAT
OMD NEW ZEALAND
BARNES CATMUR & FRIENDS DENTSU

BEST USE OF DOOH

MERIDIAN ENERGY – HACKING THE WEATHER CHAT
OMD NEW ZEALAND
BARNES CATMUR & FRIENDS DENTSU

OUTDOOR ADVERTISING FOR THE DIGITAL AGE
RICHARD POOK, DENTSU
BRAM STEVENS, DENTSU

BEST USE OF MOBILE

BAT FOR YOUR CAP
PHD NEW ZEALAND
ANZ

DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

MCDONALD’S – BATTLE OF THE BURGERS
OMD NEW ZEALAND
TRACK
DDB

BEST USE OF NATIVE

CHORUS – PROJECT CONNECT
NZME.
FCB NEW ZEALAND

NEWSHUB AND THE PROPERTY APPRENTICE
JULIET MCGHIE
KATE GRAHAM
MEDIAWORKS

VERIZON MEDIA FOR VODAFONE
TOM ADAMSON
VERIZON MEDIA

BEST USE OF SOCIAL

GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND

NZTA – WAKA KOTAHI – THE UNSAID
OMD/FUSE NEW ZEALAND
CLEMENGER BBDO
ANNALECT NEW ZEALAND

PREDICTING DUMB
WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND

BEST USE OF SPONSORSHIP

NEWSHUB RUGBY WORLD CUP EDITORIAL COVERAGE SPONSORSHIP – SUZUKI
KATE GRAHAM
MEDIAWORKS

BEST USE OF VIDEO

DB EXPORT – I’M DRINKING IT FOR YOU
DENTSU
COLENSO
DRUM

SKINNY UNLIMITED
PHD NEW ZEALAND
SKINNY MOBILE
TVNZ

3.0 CAMPAIGN EFFECTIVENESS AWARDS

BEST BRAND CAMPAIGN

DB EXPORT – I’M DRINKING IT FOR YOU
DENTSU
COLENSO
DRUM

GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND

TAKING SMALL STEPS
AIA NEW ZEALAND AND TOGETHER
BULLFROG
ANTHEM

BEST CAMPAIGN ON A BUDGET

FINDING THE PERFECT MATCH
TOGETHER
FIRST GAS

THIS SIDE UP – RECORD SALES SPRING CAMPAIGN FOR KINGS PLANT BARN ON A BUDGET
STEVE CROWE
ANDREW CROWE
KAITLIN MOELLER

BEST CHARITY CAMPAIGN

DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

PREDICTING DUMB
WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND

Z ENERGY’S GOOD IN THE HOOD
MBM
Z ENERGY

BEST USE OF INTEGRATED DIGITAL EXCLUSIVE CAMPAIGN

GOOD MORNING WORLD
SPECIAL GROUP NEW ZEALAND
SPECIAL GROUP AUSTRALIA
TOURISM NEW ZEALAND

BEST USE OF MULTI-CHANNEL INTEGRATION CAMPAIGN

BAT FOR YOUR CAP
PHD NEW ZEALAND
ANZ

MERIDIAN ENERGY – HACKING THE WEATHER CHAT
OMD NEW ZEALAND
BARNES CATMUR & FRIENDS DENTSU

TAKING SMALL STEPS
AIA NEW ZEALAND AND TOGETHER
BULLFROG
ANTHEM

BEST PERFORMANCE CAMPAIGN

COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

VERIZON MEDIA FOR LIQUORLAND
TOM ADAMSON
VERIZON MEDIA

4.0 DATA AND EFFECTIVENESS AWARDS

BEST USE OF DATA – CAMPAIGN TARGETING

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD

COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

DOWN TO FORNICATE
FCB NEW ZEALAND
NEW ZEALAND AIDS FOUNDATION

BEST USE OF DATA – CAMPAIGN MEASUREMENT AND OPTIMISATION

COINCIDENTALLY CONVENIENT
CHORUS
FCB NEW ZEALAND
NZME. AND TRADE ME

THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS
OMG NEW ZEALAND

THE WAREHOUSE GROUP
ESTABLISHING THE COMMAND CENTRE
OMG NEW ZEALAND

BEST USE OF PROGRAMMATIC

INSURING TOWER’S PROGRAMMATIC SUCCESS
MBM
TOWER INSURANCE NZ

SUPPLY PATH JIGSAW
ACQUIRE – DATA DRIVEN MARKETING

THE WAREHOUSE
DRIVING PERFORMANCE WITH CUSTOM ALGORITHMS
OMG NEW ZEALAND

BEST USE OF SEM AND/OR SEO

BUILDING A MOBILE POWERSHOP
MBM
POWERSHOP

LETTING YOUR FINGERS DO THE TALKING
NICK SADLER, PHD NEW ZEALAND
GENESIS

OPTIMISING TO LIFETIME PROFIT
CHEYENNE WELHAM, PHD NEW ZEALAND
SPARK NEW ZEALAND

BEST USE OF TECHNOLOGY

OUTDOOR ADVERTISING FOR THE DIGITAL AGE
RICHARD POOK, DENTSU
BRAM STEVENS, DENTSU

PREDICTING DUMB
WATER SAFETY NEW ZEALAND
FCB NEW ZEALAND

TAKING RESPONSIBLE LENDING TO THE NEXT LEVEL
KIWIBANK LIMITED
EQUIFAX NZ
OMD

5.0 GRAND AWARDS

DIGITAL PRODUCT OF THE YEAR

SCROLL HEADER – BIDDING SOLUTION
VINAY SHRIYAN
KATE CUNNINGHAM

S.L.I.C.E DIGITAL AFFILIATE NETWORK
S.L.I.C.E DIGITAL

SUPERCHARGING TVNZ ON DEMAND
BEN FISHER
EMILY HUNT
SALLY FALCONER

DIGITAL START-UP OF THE YEAR

REWARDHUB
MICHAEL FUYALA
REWARDHUB

MANUKA HONEY OF NEW ZEALAND
SARAH GILL, EXPAND ONLINE
JUDE SALISBURY, MANUKA HONEY OF NEW ZEALAND

COUNCIL MEMBER OF THE YEAR

DAN RICHARDSON
VERIZON MEDIA

JOHN FARRELL
STUFF

NIKHIL ELAYAT
STANLEY ST.

EMERGING TALENT

DIELLE RODRIGUES
MBM

MAX HUANG
ACQUIRE NZ

OLIVIA GRAHAM
ACQUIRE DATA DRIVEN MARKETING

RON CHEE CHAN
OMD NEW ZEALAND

SERVICE TO THE INDUSTRY

GAVIN MALE
FOUNDER AND MANAGING DIRECTOR, S.L.I.C.E DIGITAL

JAMES BUTCHER, GM – DIGITAL MEDIA, FCB NEW ZEALAND

JANE ORMSBY
FOUNDER AND MANAGING DIRECTOR, SCROLL MEDIA

AGENCY OF THE YEAR

MBM: DIGITALLY DELIVERING OUR MOST SUCCESSFUL YEAR YET
MBM

OMD NEW ZEALAND, BETTER RESULTS FASTER
OMD NEW ZEALAND
OMG (HOLDING GROUP)